The 7 Steps to Writing a Book That Sells: A Guide for Authors, Entrepreneurs, and Thought Leaders

In this blog, learn the most straightforward steps to writing a book that sells —the most reliable way for beginners to a self-published book that makes money.

It's not easy to write a book that people want to read. As an author, you have many steps ahead of you before the book is published and ready for sale. You'll have to ask yourself, “how to write a book that sells?”

Writers often overlook and forget about things, which makes it even more difficult to complete. As a self-published author, you will have to tackle all of these by yourself. With that idea in your head, here are 7 steps that will help you make your own bestseller book.

Estimated reading time: 16 minutes

#1. Make a plan for your book by outlining the chapters or sections of the content.

It's important to have a plan for how you want to write your book, a book you can sell at that. Once you have your idea, start outlining the chapters or sections of its content is an excellent way to do so.

You might want to write down what you think should go in each chapter before putting anything on paper.

It's hard to know where and how to start your book when you don't have a clear goal. In each chapter, ask yourself what is gained. This will help you write an outline that sells books!

You want to make sure that your book has a good outline. A good grasp on your idea will help you be creative and organized. You should research the genre of your book, and start a marketing plan for it!

Don't you hate it when your favorite book just ends and there's no sequel? Make sure that doesn't happen to your work by outlining the chapters or sections of content before writing. A great book stems from a great outline!

Spoilers are inevitable in books, so don’t make it an easy one for readers who finish reading yours! Outlining all the scenes beforehand will allow you to figure out what needs more detail and which ones can get cut. It also makes a great reference during editing. The outline will help you write a book that sells well, and is highly satisfying for readers.

Creating an outline before beginning to write your book is crucial. Organization is helpful for planning out your creative concepts, like charting a road trip. This is up to you though and can be tweaked accordingly as needed! It also gives any potential ghostwriter more material to work with.

The way you like to create an outline is totally up to you. You could do it by hand, or use notecards – but there are also online programs out there if that's more your style! Any type of outline will be better than none at all, so get started and see how well they help!

#2. Define your target audience.

This is important because you want to know what they're looking for and write your content accordingly to ensure that your book sells, while also so that the book appeals to them through word choice or plot, or message.

It is identifying the genre of your book and figuring out what to focus on and what words you can use.

Writing a book is hard, but knowing who you're writing for and understanding how to sell it will make the journey much easier. It's also important that other bestsellers in your genre have done well so look into their marketing strategies as well.

Most authors are inspired to write a message that's specifically for their target audience when they know who it is.

The second step is picking out the different kinds of books you’re interested in writing, or that you consider writing. It doesn’t necessarily have to be one genre; it can be a combination. An example of a book that would appeal to both adults and teenagers is one with romance and adventure elements. There is no one way to write a paper. Instead, you can consider your audience and purpose while writing but don't limit yourself!

As a writer, you don’t necessarily need to write for the sole purpose of getting published. Writing is a way to express yourself and let readers experience what’s going on in your head. It’s not just about making money – it’s also about having fun.

This means that if you want to write a book, you can do it. The book may not make you millions, but it's definitely worth a read – especially since the whole thing is free to download. If you're writing your own books or just want to try something different, don't be afraid. You might find it's the best thing that ever happened for your career.

#3. Write the first draft – it doesn't have to be perfect. 

Just get the content out! This is the start of the creative process, so write all your ideas down. You can set a time for writing every day. You don’t have to be at your top game to start writing, you’ll get there when you start writing.

Use your notes from outlining to make editing a lot easier and get feedback on what you're trying to convey when writing. There will also be times when you are feeling a little overwhelmed, there is nothing wrong with taking a break. You deserve it! 

We recommend picking up a book by one of your favorite authors and reading it to see how they write. Enhance your ideas with their ideas and see where that process takes you. You could ask a friend to read your first draft and give you feedback. Having support from friends is important! But of course, take it slow and figure it out as you go. Focus on your ideas and see what words work for you.

The most important thing is that you write your book and enjoy the process along the way. Don't forget to take breaks when you need them or take on too much at once. Writing can be a lot of fun, but it can also get very stressful depending on how serious you are about it. You could always try doing some writing exercises! But if you do not feel like writing, don't force it.

Keep on writing until you finish the first draft of your book. Don’t be hard on yourself and try to have a life – it is okay not to get it done in one sitting. 

You know how you work best so do what works for you. If you have a busy life or are too busy to write every day, that doesn't mean you can never finish your book. You just have to be more disciplined with yourself and do it when you can! Writing is something that should be done consistently but not every day. If writing isn't a priority or you're busy, plan ahead so it's easier to prioritize when there are other things going on in your life too.

Once you're done with this step, you can move on to the next!

#4. Revise, revise, revise! 

Every sentence should flow smoothly and make sense. Don’t be afraid to make revisions. Believe us, it’s all part of the creative writing process. Your first draft will never be 100% perfect.

It takes time, but it does matter. Some authors say that's one of the basic principles for writing a book!

This will make it easier when the time of editing comes around, and it also helps you be more familiar with the flow and works of your writing. In the revision phase, you’ll come to understand how your reader will feel when they’re reading your book. This phase is all about refining your story and making it as professional as you can.

You may be thinking: “I’ve worked hard on my story with everything I have. Why do I need to edit it?”

There are three reasons why you should edit your book: 1) It improves the quality of the book and makes it more marketable; 2) It gives an honest perspective on how writing is looking, 3) And it provides a seamless reading experience.

You may also be wondering: “How much should I edit?”

When it comes to editing, the more pages you edit, the better your story will become! After all, you are making sure that your writing is cohesive and well-penned. You’re not just chopping at random parts of the book without a reason. If you’re not sure how to edit your story, visit this page for tips!

Writing is a process. It takes time and effort; however, all of it is worth it if you want to grow as a writer. After all, the more you write, the better you become!

A little tip: Do your best to create a book without dragging or boring parts-things like that suck the life out of the story, and make sure ideas sync up by end. That way, no reader will just read your book halfway and just leave it at that.

#5. Don't be afraid to ask for an outside opinion! An additional perspective can help you spot mistakes that are hard to see.

It's always good to have other people looking over things before we publish because we're often too close to our written work and don't see mistakes. This also allows you to get outside opinions on what should be changed.

It essentially double-checks the quality of the book. There are many great publishing firms like that offer editing services. It would be wise to get an expert opinion in order to make a high-quality book that has a lot of sales and makes for good business.

Authors who don't know anyone with book writing experience can find themselves asking “Do I have to write a book all by myself?” If you do, great; if not, that's even better! Hire a professional editor who knows book writing and will help you improve your book as much as possible.

If you're going to hire a writer, make sure that they understand your book from the start and have questions about it. Have them write down any questions so that we can keep track of what needs clarifying later on. Make sure that your book writer knows what you want to accomplish in your work and helps you realize it.

If you choose to do the editing yourself, make sure that you do a good job at proofreading and taking out any issues or errors in grammar or spelling. Sometimes when we are too close to our things, we miss details that other people see right away.

While it's still possible to publish your own book without editing first, try not to do this unless you are publishing something on a very small scale, and don't expect that many people will be reading it. Otherwise, avoid making these mistakes at all costs! You want your work to have the best chance for success out there!

#6. Create a cover design that will catch people's attention on social media or in bookstores. 

Make sure this cover relates to the contents of your book and the title should properly convey what the book is about and the idea of the book, without misleading the audience.

It should be eye-catching and the title shouldn't be too mouthy. Use keywords that work for your book and are easy to read and remember, like Bestselling Book, How to Write a Book, and other topics related to the content of your writing for best results!

Remember, your cover and title play a huge part in whether the readers believe your book is of good value. A great book cover makes your readers want to read your book, so creating an attractive cover is good for business because it boosts sales and adds life to the book. It's basically another one of the bestselling book principles!

Make sure your book is not too crowded with too many characters or objects. This can be overwhelming and take away from the artistry of a good cover. You don't want to confuse your audience in that way.   It's best to keep it simple.

A great tip is to ask your followers or readers or members of a book club what they would like on the cover and why so you know what direction to take in creating that cover. You can also use the same idea with a photo of yourself to make it more personable to your potential readers. The back-cover description should be engaging and include a hook to entice the reader.

Don't lose sight of your target audience when writing the back-cover summary. You want it to read like something that would interest them in reading the book and offer value beyond their expectations. This is the last chance you have to hook the reader so make it count!

Start with basics like the name of your book and author, then move on to add a short blurb that introduces the reader to what your book is about. The blurb should include the main reason for writing it and other selling points. Don't go overboard with quotes from others or say too much because then it may appear as if you are trying to sell what you have and not focused on your customer, which is always a bad thing.

As the saying goes, “A picture is worth a thousand words.” The same can be said for your book cover. A great picture will draw in readers and proudly display that you are an authority on what you write about.

#7. Publish your book!

You can publish your book by uploading it as an ebook, or submitting it to a physical publisher if you are looking for traditional publishing. If you’re choosing the self-publishing route then, by all means, go for it wholeheartedly.

You should also have control over the publishing process so that you can change your mind at any time and be given the freedom to do what you want.

It is possible to publish your own book without paying a publisher by using tools like Amazon's Kindle Direct Publishing platform for example; however, this may not achieve the results you desire. With a proper publisher, you get the resources to make your book as professional as possible. Don't be afraid to learn and ask questions. Your life is an open book, so go for it!

And if you really are thinking of taking a more traditional approach then you should look at getting an agent first. Agents sell books by pitching them to publishers, and you want a reputable agent by your side.

If they don't sell your book, then perhaps you shouldn't sign with them.

Get a checklist of what an agent should be doing and make sure that the agent matches it, otherwise it may not be worth your time and effort to get one. You also need something on paper from the agent saying they will represent you in selling your book to a traditional publishing house.

This route is harder and harder to achieve because of the rise in self-publishing, but it is still possible if you're willing to take on a long journey.

But I will say this: whatever you do, get some exposure for your book. It doesn't matter what kind of money it brings in early on, I know for a fact it will build your career. It gives you the chance to spread your message and brand without having to pay anything for it. Plus you can make back whatever money you spent publishing it in the first place with something as simple as a speaking engagement or participation at an event related to your book's topics.

Choose whichever route that you believe has more value and will provide more sales. Don't be shy to ask for advice from people you know who have published books before, or read about people who have published bestsellers and figure out what worked for them, because it may be some good advice for you too. It could be the gateway to a successful money venture. Make sure you choose a publishing company that understands and values you, your idea, and your book.

And that's a wrap!

That about sums up the 7 steps to writing a book that sells well. I hope this guides you well through the process. These are just some of the basics, but if you want more in-depth information about these or other topics related to book writing and what we do, make sure to check us out at We're always happy to answer your questions and provide what we know best.

Writing a book is a great investment for your business. It's one of the best ways to build credibility, establish thought leadership in your industry, and share expertise with potential customers or clients. If you're ready to make this investment but don't know where to start, download our free guide on how to write a book that sells here!

We'll walk you through every step from creating an outline and defining your readers all the way down to designing a cover that will catch people's attention online or at their local bookstore. Once you've made it past these 7 steps, publishing becomes easy – we can help take care of everything else so all you have left are writing those first drafts! 

I'll leave you with this: not all these steps will work for everyone. In fact, they probably won't and that's okay. What does matter is that you keep writing, keep publishing and start to learn what works for you.

You're the expert on your own story, so write it as if your life depended on it.

If you want motivation, check out these case studies or read my latest blog about 9 Ways to boost Your Business by writing a Book