6 Things You Need To Consider When Promoting Your Book
Promoting Your Book

So you finally finished your book, but you need to think of ways promoting your book and reaching your target audience.

Estimated reading time: 9 minutes

However, you may have lots to rethink about when it comes to how you are to market your book to the public. You may think about how to keep people talking about your book, how many readers leave reviews, or even how you can reach out to media outlets for exposure.

Because let's face it—authors can become nervous once their work is released.

As an entrepreneur and author, promoting your book is really important. But before you start spamming your friends and contacts with book promotion emails and posts, take a moment to consider factors that you need to understand.

By tailoring your efforts to these specific areas, you'll be more likely to see successful book promotion results. There are so many ways to do it, and it can be hard to know which ones will work best for you.

Here are the things you need to consider during your book promotions:

1. Your image is what makes your brand

Promoting Your Book

It's easy enough that you know the basics of your book marketing plan, but you also need to understand what your branding is about. It's important to know what image you want to portray before promoting yourself as an author. You might even want to plan what kind of events and what topics you will be writing about in the future for this reason.

Your branding is what keeps you different from other authors.

For example, some authors may be best marketed as thriller writers, while others may sell more self-help or parenting books. It's always good to have a theme/genre that runs through your readers to make it easier to market yourself as an author.

How you promote your book, and yourself is what helps in gaining potential readers. Whether you go on social media and have a Facebook page or are active on Twitter, this is because they get to know the author behind the book that only you can be aware of.

2. What works for others may not work for you

Promoting Your Book

When you promote your book, you need to be confident about how much you've written and stuck to it. Because once your book is up for the publishing process, you won't be able to edit any of your work.

There may be authors you look up to who self-publish, make book trailers for an upcoming release, or create their book cover, which intrigues you to try for yourself. Whether these work or not, you should know what's best for your marketing strategy.

It doesn't necessarily mean that you have to go through self-publishing school, reach bestselling author status in one go, or even spend hours on finding the right book cover. But what you need to realize is that some strategies for publishing your works may work for others and not for you.

Authors constantly need to change many aspects of their book before its release: the book cover, book reviews, even book sales.

Once you think of your marketing strategies, continue with what you've learned and gone with it. Finding your brand is about knowing what works best for you overall. Because you, yourself, see how you'll be able to market your book and entice new readers.

It would help if you always prepare yourself before starting early or anything new, at least mentally, by making sure all possible angles have been explored first, so nothing falls through unnoticed later.

3. You can reach all types of audiences

Branding yourself as an author is all about reaching your target market. You can do this by positioning yourself strategically and making sure that the tone of voice in which you speak with potential customers resonates with them on a personal level, so they will want what only YOU have- knowledge or expertise!

Your target audience comprises the people purchasing your book, so you need to know what they like.

It's important to consider what you want your target readers to be, what kind of people would enjoy what you have to offer and what variety of topics will interest them.

Once your book is released, you can read through book reviews that can help you determine what type of readers you can reach.

4. Objectives must be clear from the start

As a writer, your objectives should be clear. They might range from getting an article published in journals or magazines to creating books for publishing companies and organizations that require material readily accessible on their website (for instance: email newsletter).

Your goals as an author will be achieved by writing, publishing, and promoting your book. You should also consider the time commitment required for each of these steps before committing yourself entirely to anyone goal or objective throughout this process.

As an author, your primary goal is to engage with the readers.

Your project's particular focus will help determine what tone you need to use when writing; however, there is no perfect approach because different audiences have varying levels of interest that may work well with one audience won't necessarily do so again another!

5. There are many promotional tactics you can use

It's important to know what kind of venues will be suitable for what you want to promote, what has worked in the past, and what hasn't so you can avoid what didn't work, like what people might not like, or what topics are too niche. Many authors have done different tactics, such as creating book trailers, announcing a book signing, or even doing a free book giveaway.

Remember to send out a monthly or weekly newsletter to stay top of mind with your customers. You can share news about your book launch or promotions. If you can, try to be consistent with sending your monthly newsletters because this is how you'll establish a loyal audience.

Look into paid advertising opportunities or make official accounts on social media platforms to help you with your public exposure.

Being active on a social media platform is also a fantastic marketing tool to increase book sales and keep in touch with your dedicated fans and other professional or indie authors. Create an author website to share details about promoting your book and an upcoming book or make a Facebook page so that your readers can reach you easily.

It could even be good if you joined writing groups or book clubs similar to what your book is about because this would increase your chances of discovering potential readers who may enjoy reading what you're promoting.

6. Feedback will always be mixed

 One must know how they will measure their success before deciding whether to proceed with their promotion campaign or reconsider what they have already in their book marketing plan.

It can make or break what people will think when they read something written by someone other than themselves! That being said, there are many different ways authors prepare for this type of information-gathering session.

Seeking feedback is a natural and vital part of the book marketing process.

Feedback can be a great way to improve your work. Before getting any on the document itself, the best thing you could do would involve considering how people will receive this information.

An honest review is way better than one that feels forced as if they haven't read or understood your book at all. So remember to listen to your readers and to those who write reviews on your releases, as they may give you an idea for your next book!

Publishing a book is an accomplishment, but it’s not the end of the journey.

If you want to see your hard work pay off and achieve bestselling status, you need to put in the extra effort in promoting your book. These six tips should give you a good starting point for promoting your work.

But if you still feel overwhelmed or have any questions, don’t hesitate to reach out at BestsellingBook.com. We have a team of experts who would be more than happy to assist you on your journey towards bestselling status. Thanks for reading!

For more helpful content in becoming a better author, check out my article on Is Writing a Book a Good Investment?, The 6 Mistakes That Are Killing Your Business Online Presence. Visit our website today BestsellingBook.com.