You know that getting the word out there is key to success if you're an author. One great way to do this is through press release.
Because they are an excellent way for an author to get attention.
Table of contents
- What is a press release and do authors need them?
- When should you send out a press release?
- How to write an effective press release
- 6 Tips for getting media attention for your book
- Research the media outlets that would be the best fit for your book
- Make sure your story is newsworthy
- Do your research
- Build relationships
- Follow up
- Be available for interviews and provide good sound bites
- Be prepared
- Keep promoting your book even after it's been published
- The benefits of press release for authors
- Should you work on your own or get a publicist?
Estimated reading time: 15 minutes
However, many authors don't know how to write press releases that will be read and shared by others. This is also true for many small businesses and organizations.
One of the most common mistakes is that people try to write press releases that are too long. A successful press release aims to get attention and release all the key information of your book.
In this blog post, we will learn how to craft an effective press release that will get you media attention.
What is a press release and do authors need them?
A press release is used to announce something happening or coming out, such as when someone has published a book, started up their business, or any other newsworthy event.
An audience gets entailed on a press release headline. It can be event press releases, a product launch press release, or a news release as long as it captures the readers' attention.
They are a way of getting media attention for something by sending out an exciting story to various media outlets. Hoping that they will want to write about it and share it with their audience.
Press releases also help with search engine optimization (SEO).
When a media outlet writes about you, linking back to your website helps improve rankings in Google. Target audiences also get to know more details about the author and their work.
With the recent changes in technology and social media, writing a press release has changed drastically.
Gone are the days when you would write a strong press release and send it out to as many media outlets as possible in the hopes that someone would pick it up.
Nowadays, you need to be strategic about who you're sending your press release to and what kind of story you're trying to tell.
This is why press releases are so important for authors because they provide an excellent opportunity to get free publicity and attention for your book. Affiliate marketing is a great way to build your author platform and reach new readers.
When should you send out a press release?
You might be wondering when the best time to send out a press release is. The answer is: it depends!
If you're self-publishing, it's a good idea not to send out press releases until your book is available.
On the other hand, if you're traditionally published. Sending out a press release near the book's release date can be an effective way to generate buzz for your work.
It would be best if you also considered the newsworthiness of your story. If you have a genuinely newsworthy story, then you might want to send out a press release as soon as possible. It might become a great news story that's out on news outlets and be featured on a press release stand!
For instance, if you're an author who has just been nominated for a major award, that would be considered newsworthy, and you would want to send out a press release right away.
But if you are an author who is self-publishing for the first time, that might not be considered newsworthy, and you might want to wait until you have more to share.
How to write an effective press release
A good press release is newsworthy, well-written, and includes all the necessary information that reporters need. Think of it as a significant news article that can help launch your career better!
Writing a press release is not easy, but it becomes easier when you factor in every aspect.
The headline is what will make or break your story. You should always do everything for it to be as catchy and interesting possible. Your headline should be clear and to the point, and it should include keywords that will help with SEO. For instance, if you're an author who has just published a book, your headline might be “Author XYZ Publishes New Book on ABC Topic.”
Meanwhile, the body of your press release should be clear and concise. It should include all the necessary information such as who, what, when, where, why, and how. You can also have quotes from yourself or others to add more depth to the story.
Finally, you need to include contact information so that reporters can get in touch with you. This includes your name, email address, phone number, and website URL. You might also want to include social media links so that reporters can follow you and share your story.
When you write a press release, it doesn't have to reach a thousand words.
6 Tips for getting media attention for your book
Now that you know the basics of writing a press release. Here are a few tips to help you get media attention for your book:
Research the media outlets that would be the best fit for your book
It's essential to research the media outlets that would fit your book best because not all media outlets are created equal. Some media outlets will be more interested in your story than others, and it's crucial to target the right outlets.
The best way to find the right media outlets is to research online. Many websites list the contact information for different media outlets, and it's a good idea to target a mix of local, regional, and national outlets.
Once you've compiled a list of media outlets, it's essential to reach out to them and pitch your story for a great press release. You can do this by email or phone, and it's important to be prepared with a well-crafted pitch.
Make sure your story is newsworthy
As mentioned before, reporters are more likely to pick up your story if it's newsworthy. So make sure you have a strong hook and angle to make your story stand out.
Many authors' stories are not newsworthy. But, if you have a genuinely newsworthy story, you might want to send out a press release as soon as possible. You want to get enough media coverage, so you need to include all the key information for the immediate release.
For instance, if you're one of those best-selling authors who have just been nominated for major industry awards, that would be considered newsworthy, and you would want to send out a well-timed press release.
But if you are an author who is self-publishing for the first time, that might not be considered newsworthy, and you might want to wait until you have more to share. The key here is knowing what makes your story stand out from other authors' stories!
Do your research
Press releases are a great way to get the word out about your book, but they might not be effective if you don't know how to write them correctly. Find out which reporters cover stories like yours and send them tailored pitches. Don't just mass email everyone on your list!
That's why it's important to do your research and learn about the best ways to write and send press releases. The essential details of your book are included.
Another reason to do your research is that you want your story to stand out from other authors' stories.
You need to find the right media outlets and reporters to target, and you need to make sure your story is newsworthy. If you take the time to do your research, you'll be more likely to get the media attention you're looking for and see your book sales increase after the release!
Building public relations with relevant stakeholders, reporters, and even your favorite authors is essential. Please get to know reporters in your field and build relationships with them before you need their help to get press release hits. This way, they're more likely to be receptive when they reach out to them.
You might think that press releases are just for writers, and it's unnecessary to build relationships with reporters. But the truth is that any author who wants to get media attention needs to think about how they will build relationships with reporters.
The best way is by reaching out proactively to the right journalists and readers before you need them.
That means getting to know them and their work, following them on social media, and commenting on their articles. Ask for media contact details if they receive well responses from the releases. Building these relationships ahead of time will make you more likely to get the media attention you want when you need it!
Don't be afraid to follow up if you don't hear back from a reporter after sending them a pitch. Just make sure not to be too pushy or persistent.
Sometimes reporters are busy, and they might not have had a chance to look at your pitch yet. Do it once or twice, but move on to someone else if you don't hear back after that.
Sending a follow-up email shows that you're interested in getting coverage for a great press release, and it might just be the thing that gets their attention.
Be available for interviews and provide good sound bites
If a reporter does reach out to you for an interview, respond quickly and be available when they need you. Reporters need all the critical information related to your press release, so don't forget to remind yourself what to mention during the promotional period.
When you're available for interviews and can provide good sound bites, it makes it easier for reporters to write a story about you for a news release. It also makes you more likely to get covered in the media.
Being available and responsive when reporters reach out to you makes you look serious about getting media attention from a press release. And if a reporter reaches out to you, it means they're interested in your story!
Before your interview, make sure you know what you're going to say and have all the information the reporter might need for a press release. This will help the interview go smoothly and increase your chances of getting quoted or featured in an article.
The author should be prepared to answer any questions the reporter might have or any inquiries after a press release.
Every author needs to know what they will say and have all of the information that the reporter might need before the interview starts. If an author is not prepared, it could make them look unprepared or unprofessional in front of their audience.
Keep promoting your book even after it's been published
It's important to keep promoting your book even after a press release has been sent out. You can reach out to your readers through social media or release visual content on the valid message of your book from the first paragraph until the end.
Sending a press release is just the beginning of getting media attention for your book. You need to keep promoting your book and reach out to reporters regularly.
The best way to get media attention for your book is by having a solid publicity plan in place and doing everything that you can. Sending a press release is just the beginning of getting media attention for your book. You need to keep promoting your book and reach out to reporters regularly.
The benefits of press release for authors
As you know, authors need a press release to get media attention for their books. Press releases are a great way to let reporters know about your book and give them information. They can also generate interest in your book and get people talking about it.
Press releases can also help authors build public relations and relationships with reporters and their audience. By building relationships, authors can increase their chances of getting media attention for their own stories and books.
A press release is also a great way to promote your book even after it's been published.
You can grab journalists' attention, raise awareness, or even give a clear message to your potential readers. By sending out regular press releases, you can keep your book in the spotlight and generate more interest.
Should you work on your own or get a publicist?
Most authors think whether they should hire a publicist to do their press releases for them when they want to promote themselves better. There are a lot of pros and cons to hiring one, but let's start with the positives.
One is that you have more control over the final product. This means that you can make sure the press release says precisely what you want it to say. You're familiar with your book and your story, so you know how to convey it to your target audience.
Another is that it saves time and money on your end. Publicists can be expensive if they do not see eye-to-eye with how you want to promote your book or if they talk to the wrong type of media outlet.
On the other hand, if you are working with a publicist. They will be the ones working to promote your book and get media attention for it.
Because as an author, it can be difficult to get media attention without help, especially if you are new or self-published with only several connections.
Publicists can get your book in front of a larger audience and help you build relationships with reporters. It takes a lot of time and effort to do it yourself, so publicists handle the job for you while you focus on other parts of promoting your book.
You might not have the connections or know how to get started if you try to do it yourself.
A publicist can help get your foot in the door with reporters and media outlets and build relationships on your behalf.
In the end, it's up to you whether or not you want to work with a publicist. If you have the time and energy to do it yourself, go for it. But if you want to save time and money, then working with a publicist might be an option for later when you get to keep enough for your budget and find the right person to work with you.
Sending a press release is just the beginning of getting media attention for your book. You need to keep promoting your book and reach out to reporters regularly. By building relationships, authors can increase their chances of getting media attention for their own stories and books.
Press releases can also help authors build their public and online image and generate more interest in their work for the target audience.
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Have any questions? Reach out anytime at bestsellingbook.com, and our team of experts would be glad to answer all of them!
For more helpful content in becoming a better author, check out my article on Is Writing a Book a Good Investment?, Top 10 Tips When You’re Getting Started as a Writer . Visit our website today BestsellingBook.com.
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