Your online presence is crucial for the success of your online business. You need to show up in Google search results, on social media platforms like Facebook and Twitter, and Pinterest. Unfortunately, when you're running an online business all by yourself (or with a small staff), mistakes are inevitable.
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Estimated reading time: 12 minutes
The Internet is a powerful tool for any company. But small businesses sometimes struggle to keep up with its fast-changing landscape and trends in social media marketing, which leaves them at risk of being left behind the competition online.
But when it comes down to it online mistakes are bad for business. They can cost you revenue, customers, and online presence.
However, not all online mistakes are created equal. You'll learn about the six online mistakes that are killing your online presence – but don't worry! All of these mistakes are easily fixable.
#1 Not Having a Website
A website is an online presence that you need to succeed online. Without it, you'll be left in an online vacuum with no way of connecting and converting prospects into customers.
When you have a website, people can find out about your company's latest products and services. With more information on the internet than ever before in history – it is crucial that companies are represented by an attractive web page or portal designed specifically for them- otherwise their potential customers might never know they exist.
Not having a website can make you lose business opportunities.
The website needs to be easy for customers to find online, via Google search, social media sites like Facebook and Twitter, online directories like Yelp, Yellow Pages, etc.
Your site also needs to have a clear purpose – what are you trying to do online? And it needs to have the online tools that are going to help you achieve your online goals.
Having a website is vital for any business. If you don't have one, your competitors will!
Having an online presence is critical in today's competitive marketplace where customers are shopping from their phones or computers while they're out and about! When it comes down to choosing between spending money on designing something beautiful vs investing time into making sure everything has been thought through properly – spend wisely because details matter more than ever before.
Don't forget, not having a website can cost you the chance of being found by potential customers.
#2 Failing To Invest in Social Media Marketing
Many online business owners are not on social media platforms, or they're on there but they aren't doing much with it. And that's a huge mistake. Social media is an important online presence tool.
Failing to invest in social media marketing can be the difference between success and failure for your business.
Social networking sites like Facebook, Twitter, etc., offer a wealth of opportunities that would otherwise be hard (or impossible) to find elsewhere such as building relationships with potential customers or giving an extra boost when promoting products online. Plus it's free!
With the vast majority of consumers using these networks, it's important that you use every opportunity possible to reach your target market and implement your social media marketing strategy well.
The only thing more frustrating than investing in social media marketing is realizing that you aren't doing it.
The best way to take advantage of all this free (and paid) content on the internet? Invest your time into building up an active presence online in all social media platforms – not just through Facebook or Twitter, but also LinkedIn and other networks where people are looking for connections these days.
Social media platforms are an essential tool for any business looking to establish themselves in the digital age. Failing to invest could kill your company's online presence!
#3 Lacking Consistency in Design and Branding
Your business' online presence can be in danger if you don't make sure to keep your design and branding consistent.
Consistency is important online.
In fact, design consistency is vital for establishing an online presence that will last.
A lack of design and branding can quickly kill your business' web traffic, which in turn leads to lower conversions rates and lost sales opportunities – not only financially but also reputationally as well.
You need to have a look and feel online that your online customers can recognize. Your online presence has to be easily recognizable, otherwise, you run the risk of confusing online customers and losing business. All your social media pages should be coherent and attractive to your target audience. That's one way to stay on top of internet marketing.
A good way of doing this would be by understanding what matters most when creating an identity: typography; color palette; balance between decorative elements like textures or patterns vs flat surfaces such as backgrounds etc.; how much detail goes into things like text size/font face selection because these choices will differ depending on who sees them.
Having a consistent design and branding can help your business to thrive online.
Designing a consistent brand and good-looking website for your business can be difficult, but it's worth the effort. Several companies know this well and that's how they increase their business website visitors and are successful with their digital marketing efforts.
Like I said, lacking consistency in design and branding can seriously hurt the success of your business. So you really have to make sure that your design is mobile-friendly and contains valuable content.
Maintaining a consistent look across all social media platforms, email correspondence with customers or potential clients as well as website content are just some ways to avoid this problem before it takes hold.
Always remember: Consistency is key when it comes to maintaining an effective web marketing strategy, so don't skimp on these crucial details!
#4 Ignoring SEO
Search engine optimization is a powerful online tool for online businesses. It means that your site will rank higher in Google search results, which means online customers will find you.
And it's not hard to do – there are online tools that can help you optimize your online content online.
Ignoring SEO can be the death of your business.
Even if you believe that “the customer is king,” ignoring search engine optimization (SEO) to rank high in Google results will not only hurt traffic but also jeopardize other aspects like brand recognition and conversion rates!
Standards have changed dramatically in the last decade, which means that neglecting this important part could lead you astray for years without any idea what's going on or how much time has passed since maintenance was done—leaving potential new clients lost among an ocean full other companies vying for attention too.
Again, ignoring SEO can have a devastating effect on the success of your business.
You need to take care not only about what words are being used, but also that they're put in places where people might find them.
#5 Lack of Customer Service and Support (phone, email)
A lack of customer service and support can be the death knell for your business' online presence.
A lot of small businesses don't realize this until it's too late, but if you do not have a willingness or ability to respond quickly when someone has questions about one aspect of their experience with your company then chances are good that many potential customers will go elsewhere.
The success or failure that you will have in this industry depends on how well everyone communicates with one another.
Customers expect online businesses to provide online customer service and support. If they can't get in touch with online businesses because of a lack of customer service or support, online customers will get frustrated and they'll go elsewhere online.
With the right customer service, your business can flourish.
Poor phone and email support are two common reasons that small businesses struggle on the internet; luckily there's an easy fix for this! The key components of successful online operations include having clear policies in place regarding how people should interact with you when they contact one of these portals (i.e., website, Instagram), providing them promptly through all channels so customers don't get lost or disconnected along their journey while seeking information.
Another thing I have to mention here is that, you don't have to spend a lot of money on online customer service and support – online tools can let online customers contact you online.
Although phone customer service is especially important, not everyone has the budget for that kind of expense. So that's why email online customer service is important to online businesses online.
The last reminder about this key area is to really stay professional at all times when a customer decides to reach out to you.
Think about your business' online presence as the voice you want to project. If that person is harsh and unprofessional, then don't be surprised when customers tune out or wander off without saying goodbye.
The lack of customer service can kill any chance for success with potential clients who are looking up information before making a purchase decision. Not caring about customer feedback or working on their complaints is one of the big social media mistakes you should avoid. By doing so, you can improve your marketing strategy.
Never forget, you can't go wrong by giving your customers top-notch service!
Let's have an example here. We've all heard of Starbucks Coffee right? We see social media influencers spend money on a cup of coffee with a green siren logo. In fact, we see the famous coffee brand on almost every social media platform.
Why is that? Is it because their social media manager has great digital marketing background? Or is it because their marketing campaign hit close to the hearts of their target audience?
Let me tell you why. Their customer service is amazing! Some might even say they aren't really selling coffee but the service that's associated with their brand instead. In a way, you can even think that because their customer service is so great, not only does it attract more customers and more traffic but it also serves as the company's business cards.
#6 Failing to Update Your Content Regularly
Do you want to know how many people are on Instagram? Well, that's hard because there is no way of knowing. However, my best guess would be around one billion! And if they all stopped posting it could mean ending your business' online presence for good – which I'm sure isn't something anyone wants happening with their company right now or in future years too.
Online customers online expect online businesses to provide stunning visual content online. Fresh online content will keep them coming back – and it will also help you increase your search engine rankings. It's a big mistake to think that people will like your brand or company if you don't keep them updated about your progress.
Creating regularly-updated content is an effective way to keep your business' online presence fresh and relevant. Failing to do so can lead you straight down the path of a dying company.
Signal post online has a good possibility to go viral, reach the target market, and create new followers. If not viral, increase web presence and website traffic. Imagine what will happen if you create content on a regular basis. That's certainly something you should add to your social media marketing strategy.
Failure in creating content and updating in social media regularly can kill the success of your company's online presence.
Businesses that fail to keep up with current trends and developments are surefire way down. It's one the biggest marketing mistakes to make. The sooner you make this mistake an easy fix by updating or refreshing what has already been posted? The higher chance customers will continue coming back time after time because there are new things every visit.
If you're not constantly adding new content to your website, people's attention will wander and they'll stop visiting.
That's about it. If you want to take your business from good to great, then it’s time for a change. You can start by avoiding the six costly mistakes that are killing your online presence and ruining customer engagement.
Online marketing can be complicated.
The 6 Mistakes That Are Killing Your Business Online Presence will help you identify the social media marketing mistakes that are killing your business online. What to do about them from how to create a social media presence for your small business or brand, to being found on Google with SEO tips.
This guide is guaranteed to have something in it for everyone looking for an edge in today's digital world. If you're still not sure if our information could benefit your business or personally then take advantage of one of our free consultations! It doesn't cost anything but 5 minutes of your time. Send us a message and talk to one of our experts at bestsellingbook.com today!