It's no secret that marketing a book is tough. Especially now during the pandemic and if you’re just a fresh author in the industry. With the average cost of publishing a book in the U.S. at $14,000 and marketing costs for self-published authors averaging $2,500 – $5,000 per year, it can be hard to find ways to market your book without spending money.
I know that you want your book to be read by as many people as possible, but unfortunately, we can't just assume that everyone will find out about the release of our books. Of course, as an author, you'll probably shout from the rooftops when a new book is published, and it's always lovely to hear those sorts of announcements from friends and family.
Table of contents
- When you're an author, the marketing process is never-ending.
- 1st Strategy: Start a blog about your book
- 2nd Strategy: Use social media to promote your book
- 3rd Strategy: Make business cards with your contact information and the title of your book
- 4th Strategy: Use stickers to promote your book – put them in places where you think people might see them
- 5th Strategy: Send out postcards or flyers to local businesses that would be interested in stocking copies of your books for sale
- 6th Strategy: Request to do interviews and collaborations with newspapers, magazines, radio stations, podcasts, influencers, etc…
Estimated reading time: 14 minutes
When you're an author, the marketing process is never-ending.
That said, there are plenty of ways to market your book without spending any money.
So here are six proven methods for marketing your work and getting the word out about your project without breaking the bank.
What are you waiting for?
It's time to get out there and grab some eyeballs.
The world is waiting for you, so what are you going to say?
1st Strategy: Start a blog about your book
The best way to get the word out about your book is by starting a blog. If you aren’t familiar with blogs yet, it’s a website or online journal where people can read what you write and learn more information about your work. It will also help generate interest in others who may not know much if anything at all about it yet
Take note, the more people who know and love what you have written, the better!
This is an excellent way to promote your book since blogs are read by people from all over the world and when they see that your title has been covered in-depth on Twitter or Facebook pages dedicated specifically towards books – there's no telling how many potential customers might find out! Plus when you write a blog post about your book, you can easily link it to your website or other social media sites.
Not only that, promoting your book on a dedicated blog is a great way to build an audience and keep them updated about the release of your future books.
It's also a place where readers can connect with you as an author, and fellow authors may be interested in writing guest posts because they have been through all the joys and struggles as well. Think of all the collaborations and possibilities this could open up for you.
So why not start a blog for your next book release?
You might have already set up Facebook or Twitter accounts for this sort of thing but if you haven't considered starting a full-on blog, you should. Again, blogging is a great way to communicate with your readers, share snippets of upcoming stories, and have an archive of all the work you've ever produced for them to check out.
2nd Strategy: Use social media to promote your book
I know you're looking for a way to get your book out there and into the hands of as many people as possible without spending too much money and social media is the perfect solution for that!
Social media lets every small business owner spread the good news about themselves affordably.
You can be more visible on Facebook, Twitter, Pinterest, and Instagram by sharing your posts on the go to the people who follow you. These outlets are also perfect ways to keep your fans involved with everything that's happening in your professional life as an author.
“Book marketing is a tricky business. You have to sow the seeds of your message, patiently and carefully before they take root in order for them to grow into something beautiful.”
The best way I've found to market books creatively?
Write what you know – which tends not only to be more effective but also fun!
Doing something as simple as sending out a tweet or posting on Facebook or Instagram is usually enough of a push to get the ball rolling for this type of marketing. Plus, since social media updates are short and sweet(ish), it won't take up too much time every day!
You just have to find an engaging, witty message that will resonate with potential readers on different social media platforms.
It has been proven time and time again that a great marketing strategy is using social networks like Twitter or Facebook in order to generate traffic towards one's product without spending tons on advertisements- all they need are quality posts which can be done by anyone with an internet connection (and time!).
Social media is everywhere – so use it to your advantage!
It's a powerful tool and you're already using it! Why not take this opportunity to get ahead of the competition by taking advantage of all those other people who don't know what they are doing or have time on their hands?
It's one of the biggest and most effective marketing tools to date! Plan ahead and do your research as to how you can market a book. There are plenty of ways to promote these days – whether it be using book launches or collaborating with podcast hosts – the ways you can use social media platforms are endless! In fact, you can even use current events to your advantage and link your book marketing plan with that. Hopefully, with those essentials in place, you can reach your ideal reader and be able to create a much wider audience than you had before.
Be bold, smart, and creative with your marketing campaign and you're sure to reap incredible results.
3rd Strategy: Make business cards with your contact information and the title of your book
This one might seem silly but have you thought about creating business cards?
People love free things, that's why you should give them something for free. In this case, it is a business card which they'll hold onto because it's yours!
You can easily print out some business cards on your computer or buy some at an office supply store and hand them out to people who may be interested in what you're selling.
Make sure there is plenty of room on the back of the card to write down your author website so that if any potential customers see someone reading your book later, they will be able to find more ways to support you- like buying more copies, sharing posts about it online, etc…
You can spread the word about your book without spending too much money by making business cards with your contact information and the title of it. Or, if you're feeling unbuttoned-collar daring try handing out brochures at events like on a book launch at any of your local book clubs or giving them as gifts!
The ways to use your business cards are endless – you can leave them at the library, on park benches, in shops, give them out to everyone you meet, and so on.
The point is that people will need ways to get in touch with you if they liked your work and a business card is a perfect solution for this.
And it's a way of branding your book – appearing bigger than some small-time publisher.
It doesn't matter if you do not have a professionally designed logo or anything like that – what matters is putting all your contact information onto something that people can actually read.
Having a stack of business cards with you at all times is a great way to promote your latest title.
It will make a world of difference!
4th Strategy: Use stickers to promote your book – put them in places where you think people might see them
So we've mentioned ways of promoting without spending any money but if you do have a little money to spend, why not print out some stickers or plaster them around town as part of your book marketing plan?
This is such an easy way of giving potential readers the heads up that your novel exists and marketing yourself as a writer. And let's face it, who wouldn't want to pick up a free sticker!?
And also, it's just cool to create and have your own stickers!
You can even do them every time you have new releases! Other authors have done a good job making sales with these. It doesn't matter what people do with them, you've already given them the information they might be interested in.
So yes – you can spread the word about your book without spending too much money by using sticky notes – you know, those little pieces of paper that say “book” on them and then some kind of cute graphics? Put these everywhere! They're perfect for promoting a new book or just hanging out in public spaces.
This is especially useful for fiction writers but it can also be good for non-fiction writers, too! If there's a theme to this particular story, come up with ways that the stickers could reflect that.
For example, if one of your characters loves ice cream, have an ice cream cone on the sticker! It will make the reader smile and they'll remember both yourself AND your book when they see that sticker in public later on! And if you're doing something like putting stickers on things at local events or conferences, it doesn't have to be anything super fancy because people are really just seeing it once so don't worry too much about making it super professional.
5th Strategy: Send out postcards or flyers to local businesses that would be interested in stocking copies of your books for sale
If you're serious about promoting your book, there's no reason to not put in the work necessary!
Since you're not spending much, the only thing standing between your book and success is word of mouth. One great way of doing this is by sending postcards or flyers out to local businesses. This way, they'll see that you're not just some flaky writer who will go away if nobody pays attention. You're determined and take your writing seriously. Heck, you can even give them a free copy of your book.
Hopefully, you'll get some sales from this but if not at least you're exposing new people to your work! We all know how expensive printing can be. I think it's best just to do one large run and then see what happens. It also might be a little bit of an investment on the part of the business so make sure they know exactly where they can get their copy of your book! But even if they don't, at the very least you've still managed to give them something fun. With your name and contact information on it as well as ways for them to find out more about your work and ways to connect with you and thousands of other potential readers.
However, aside from getting it printed professionally – you can also easily make these yourself. As I said, the benefits of this are numerous. Local stores will see that someone asked them for their help so they'll feel more inclined to help. If they like the story, buying copies of your book could be an ideal stocking stuffer for their customers.
And even if they don't, it's an easy way to get your name onto something that people will see!
Also, this is a great way of networking – by asking these businesses to help you promote your book. You might also gain some new readers from them in the process.
So send out some postcards or flyers and make sure you follow up with a thank-you note! They'll remember who sent them the information and what they were advertising which can only be a good thing.
If you're set with the idea of getting your book into people's hands without breaking your budget then by all means, give this marketing tip a try. Go send out postcards or flyers that advertise your book's availability.
6th Strategy: Request to do interviews and collaborations with newspapers, magazines, radio stations, podcasts, influencers, etc…
The ways that you can promote a book without spending any money aren't limited- you just have to get creative!
There are a few ways to go about this. First, you could contact these places yourself and offer your expertise. Second, you could offer to be interviewed as an author who has been published recently. Third, collaborate with them for an article or piece of content – i.e. “10 ways authors promote their books without any money!”
The first option is really only going to work if you have a lot of experience under your belt! For the second option, even if you've been published recently I would probably wait at least a month before contacting those people. That makes you look eager and hungry which is a good thing in this business! For the third option, a lot of people will say to wait for an email from these kinds of places, it's really not something to wait for. You can make a list and send out requests as soon as you're ready! If any of these ways work for your book then bonus!
The more you promote yourself as an author, the higher your visibility will be. That means more readers are reaching out to buy it!
It's also important to note that some things might only help you get new social media followers. None of them will get you actual book sales (though increased visibility always helps).
And even if your marketing budget is tiny, there are ways of collaborating with influencers. Influencers who have the readership of thousands of thousands. If one person reads your story because they were introduced to it by someone else whom they trust and like. Then there's a great chance they will share their new favorite book with all their friends as well. Some readers look through their favorite youtube channel for book updates. Others have Facebook groups for book recommendations or discussions. This is where talks about an upcoming book or thoughts about a certain press release happen.
By being proactive and reaching out, you can find opportunities with many different people. These kinds of things come from building relationships that span the internet into real life too! Again, we see here the power of social media platforms and how being online can mean being connected.
There's a lot of ways you can go about this and try one that doesn't stress you out. It just takes care and attention to detail and that doesn't have to mean spending your money.
Don't forget! Your book should speak for itself. The only other thing you need to do is sit back and let it shine!
It's also important to have your book published elsewhere in case you want increase visibility for marketing purposes.
Also, it provides people with another avenue through which they can find ways to contact/follow/support you. They might not see posts on your Facebook page but they will definitely read what was said in an article. You are never too small to make a difference!
Want to market your book without spending money? Try these creative and unique ideas. The choice is up to you. If these ideas don't work for what you're looking for, you might want to get professional help from bestsellingbook.com. A team of experts who have been in the business for quite some time now. No matter what path you choose, we hope these 6 tips will give you some idea about how much it would cost whatever promotion strategy you decide is best for you.
In conclusion, don't be afraid to step outside the box when promoting your work. You may just find that there are more effective techniques than those expensive ones!
Start marketing today – Good luck!