Book Marketing Mistakes To Avoid

Book marketing

Estimated reading time: 12 minutes

There's no question that books are a powerful marketing tool. They can help build your brand, establish expertise, and drive leads and sales. But if you're not careful, you can make some common mistakes that can damage your book marketing efforts. 

Authors, entrepreneurs, and business owners are often guilty of making the same marketing mistakes. Whether it's not spending enough time on planning or failing to effectively target their audience, these missteps can doom even the best campaigns.

In this blog post, we'll take a look at some of the most common book marketing mistakes to avoid. So whether you're just starting out or you've been at it for a while, read on for tips to help you reach your target market with ease and succeed.

1. Being a one-book wonder

Book marketing

One of the biggest mistakes authors make when they're just starting out is thinking that their only book will be enough to sell themselves and gain an audience. It's true, you have one big project under your belt now but what about all those other books? 

You'll want them too! 

So don't fall into this trap – keep writing more than one book.

Once you've made a splash with your first book, focus on building an audience for future releases.

You deserve to be a multi-book writer.

In fact, one of the ways to be a successful author is by writing more than one book. It's imperative you have variety in your work so readers will keep coming back for seconds, thirds…and even tenths!

2. Using a generic image as the book cover

Book marketing

Using an unoriginal or bland image as the book cover is a big mistake and will not get readers interested in reading your work. People judge books by their covers, so it's important that you have something eye-catching upfront.

I know what you're thinking…this seems like common sense but trust me, a lot of writers forget this or just don’t prioritize this enough.

Books with generic book covers simply do not sell as well.

Generic images can be boring and uninspiring, which is the opposite of what you want your customers' mood to turn out like when they browse through Amazon's virtual shelves looking for something new or interesting.

A generic image won't make your book stand out from the competition.

Using an unoriginal, generic image as the book cover will damage your marketing efforts as well.

A good cover design should catch people’s eye immediately so they take notice while browsing online retailers or even at bookstores.

The best way to get people interested in reading is by making sure they know what it's about.

Let your cover speak for itself. 

A boring cover will never attract as much attention or generate hype around your work as an eye-catching one could.

3. Not having a professional editor review your work before publishing it

Book marketing

When you're ready to publish your book, the last thing on your mind is hiring an editor. But if I were in this position and had only just learned about all these pitfalls from other authors who are much more experienced than myself. I'd be jumping at any opportunity for some expert advice.

Publishing your book without consulting an editor will likely result in poor quality.

A big no-no for any writer is to publish their work blindly, but this seems like something that many authors don't think about until after they've already begun publishing their work.

A professional editor will make sure all of its errors are found and fixed before publishing so readers can enjoy reading through an error-free book.

A professional editor can also help you make sure that all of your words and phrases flow well, as well as point out any areas where more research needs to be done before arriving at the final copy for publication or public release–and they'll even tell when something doesn't quite measure up.

Think of them as your friend with an extra set of special eyes.

Remember this: If you don't have a professional editor review your work before publishing, this is one mistake that can sink the chances for success of any book marketing effort.

4. Not being consistent with your marketing efforts

Book marketing

Most entrepreneurs are extremely busy people. Between managing their businesses and juggling their home lives, there's not always a lot of time left to focus on marketing their books. Unfortunately, this can lead to some common mistakes that can hurt book sales and visibility.

One common mistake is being inconsistent with your marketing efforts – it's important for authors and publishers alike, so they don't give up after one or two tries.

Be patient and persistent with marketing!

Marketing is a game of inches. 

The more you invest, the better your results will be — 

But if consistency and commitment aren't there from day one then it'll always feel like just enough time has passed before another month rolls around with no progress to show for all that hard work put in.

This is actually a book marketing mistake that not many authors make. However, I’m still adding this to our list just to remind you.

Consistency with your efforts will give you the best chance for success in selling books and keep people interested in what you’re writing, which leads nicely into our next point…

5. Putting all your marketing eggs in one basket

There are plenty of things that can go wrong when you're trying to market a book.

As an entrepreneur, author, or business leader, you know the importance of marketing your book. But with so many different options and strategies out there, it can be difficult to know which ones will work best for you.

One of the biggest mistakes authors make when they're just starting out is putting all their marketing efforts into one-hit piece. It can be tempting to do this because it seems like a big task, but if you want any chance at being successful as an author then don't limit yourself by focusing on only one thing.

Not every marketing strategy should be placed in the same book.

Each marketing channel has its own strengths and weaknesses, so you need multiple baskets.

You need a strong, diverse portfolio that includes many different channels and mediums for people across different demographics to see what’s on offer. Otherwise, they won't be interested because there's nothing special or unique about this book over others out there already using similar tactics.

You should develop your own marketing strategy that will resonate with your target market.

You can't be a one-trick pony. If you want to succeed in today's competitive landscape, it is important that your marketing strategy connects with the needs and wants of those who are most likely going to buy from your work.

If a marketing strategy doesn't resonate with your target market, it's not going to work. 

Developing one takes research and patience but the payoff is huge!

To build your brand, you need more than just a good product or service. You also need to develop an effective marketing strategy that will resonate with the people who are most likely interested in what it is you have to offer.

A key part of this process involves defining exactly who these “target” demographics might be and how best we can reach them through our various channels/outreach efforts. I'm talking about social media platforms like Facebook & Twitter; email newsletters etc. 

This way when one person sees something interesting pop up on their feed it's not too hard for them to click it and then follow on with your book and journey. 

It's time to develop your marketing strategy and make it unique. What are you waiting for?

6. Not developing an author platform to build credibility and establish yourself as an expert in the industry 

Not developing an author platform to build credibility and establish yourself as an expert in your industry is a book marketing mistake that can be costly. Credibility with customers becomes more difficult when they don't know what you're capable of.

It's not enough to just write a book. You need an author platform and marketing plan that will help you establish yourself as an authority in your industry before anyone else can take off with what they've written.

For many aspiring authors, the idea of developing a platform to promote their work and establish themselves as experts in an industry is daunting. However, it's one of those things that you should consider early on if you want your book marketing strategy to succeed because doing so will help build credibility with potential readers while also showing off what they can offer based on expertise alone.

In addition to this, be sure to have a professional website with links from other credible sources, such as blogs or newspapers, so that people know who you are and what you do before they buy your book.

The most important aspect of any book’s success is the author's platform. 

What exactly is an author platform, you ask?  

It's a way for authors to share their work and connect with others in the same industry. The more exposure you have, not only will it help your book sell better but it will also increase any chances of getting representation from agents or publishers.

Building a strong author platform will help you succeed. 

You must add this to your checklist when you start your book writing journey.

7. Not using social media to promote your books and connect with readers 

This mistake is somewhat connected to the previous one I’ve shared.

If your books aren't on social media, then they're missing out. 

It may be difficult to get started with marketing in this day and age but there's no reason why every author can’t have a strong presence online if their work deserves attention from people around the world.

People often neglect to build an author platform and establish themselves as experts in their industry. This is one of the most common mistakes made by new authors, but it can be easily avoided with some effort on your part.

Social media has become an integral part of marketing your books, connecting you to thousands who are interested in what you have written.

It’s imperative that you are there – alive and present!

Connecting with readers and building a strong community is one of the most important parts for any author.

In fact, these author connections can help promote upcoming releases by giving away freebies or hosting giveaways on sites such as Facebook or other social media platforms like Instagram or Twitter.

The author's perspective on social media is that it should be used as a tool to promote books and to connect with your community as well. 

When you don't use social media to promote and connect with readers, it's like building a house without any windows. The lack of visibility will only limit your potential audience for sales.

You can start by posting 5-10 times a week and then allot time to chat and respond with fellow book fans and followers for like 1 hour a day. Having online events and doing giveaways are also fun ideas that can foster engagement and build more relationships.

Might I add that the best social media marketing is a well-hatched plan. This means that you need to have an idea of what your post will look like before going live.

Here are a few tips and tricks that you can take note of to help with your book launch:

  1. Have something interesting/newsworthy ready every day or at least twice per week – people love seeing updates
  2. Be creative with captions
  3. Be open to collaborations and other opportunities that are related to your niche
  4. Don't overdo it 
  5. Be genuine

Social Media is the new face of marketing. I recommend we all get in there and make the most out of it creatively. Let's start marketing right!

I hope this list of book marketing mistakes has helped you avoid these pitfalls and make great sales. It takes more than just writing a good story to become an author of success. You need to know how best to sell your work too. If you ever need help with your book writing, self-publishing, or marketing campaigns in any way, feel free to contact our experts at bestsellingbook.com. They’re always here for you for all stages of the process. 

For more helpful content in becoming a better author, check out my article on How to Start Writing a Book , Copyediting vs. Proofreading or visit our website today BestsellingBook.com.