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Social Media for Authors: What's Good, What's Bad, and What's Best to Do
Social Media for Authors: What’s Good, What’s Bad, and What’s Best to Do

At present, social media for authors has become one of the essential platforms to market and sell their books. Social media has opened up new opportunities for authors who were once hidden behind the traditional publishing barriers.

However, social media can also be a double-edged sword. While it can help promote your work and connect you with new readers, it can also be a time-suck that pulls you away from the writing itself. Finding a balance that works for you and your writing career is important.

This blog post will explore the good, the bad, and the ugly of social media for authors. It will also offer tips on making social media work for you.

Estimated reading time: 8 minutes

Is social media the new way to publish books?

Social media has helped authors in several ways. It's helped connect authors with readers, given authors a direct way to market their work, and even allowed some authors to bypass the traditional publishing system altogether.

While social media has changed the publishing landscape, it's important to remember that it's not the only way to get your work out there.

Traditional publishing is still a viable option, and many authors have found success by going the traditional route. That being said, social media has opened up new opportunities for authors, and it's something to consider if you're looking to self-publish or promote your work.

How Social Media Works For Authors

In digital marketing, social media is considered one of the most effective tools for promoting your work. And it makes sense - social media allows you to reach a broad audience with minimal effort.

All you need is an internet connection and a social media account, and you can start promoting your work to the world.

Of course, there are some downsides to social media marketing. The biggest one is that it can be time-consuming. If you're not careful, you can easily spend hours upon hours scrolling through your social media feeds, which can take away from the writing itself.

Another downside to social media marketing is that it can be difficult to measure your results. Unlike traditional forms of marketing, such as print ads or television commercials, it's hard to track how many people have seen your social media posts.

This can make it difficult to gauge whether or not your social media marketing efforts are paying off.

Despite these drawbacks, social media is still one of the most effective ways to promote your work. Social media is worth considering if you're looking for a way to reach a broad audience with minimal effort.

What to look out for when you start your social media platform

Like anything else, social media has its ups and downs. When starting on social media, it's essential to be aware of the potential pitfalls. Here are a few things to look out for:

1. Time-consuming

As mentioned earlier, social media can become time-consuming if you're not careful. It's easy to spend hours upon hours scrolling through your social media feeds, which can take away from the writing itself.

To avoid this, you must set limits on how much time you spend on social media each day. Once you reach your limit, log off and focus on the writing.

2. Comparison game

It's easy to fall into the comparison trap on social media. You see other authors with more followers, likes, and comments, and you cannot help but compare yourself.

Comparison is the thief of joy, so it's important to remember that social media does not accurately represent reality. Everyone has their unique journey, so focus on your path and don't compare yourself to others.

3. Social media algorithms

The social media algorithms can be frustrating for authors. These algorithms are constantly changing, which can make it challenging to reach your audience.

To combat this, it's essential to post regularly and interact with your followers. The more active you are on social media, the more likely you are to reach your audience.

4. Trolls

Sadly, trolls are a reality of social media. These keyboard warriors hide behind their computers and spew hateful comments.

The best thing to do if you encounter a troll is to ignore them. Don't engage in a back-and-forth battle - it's not worth your time or energy.

5. Data privacy

Data privacy is a big concern for many social media users. With the Cambridge Analytica scandal and the recent data breaches, it's easy to see why people are concerned about their data privacy on social media.

If you're concerned about your data privacy, it's essential to take steps to protect your information. For example, you can adjust your privacy settings and limit the amount of information you share on social media.

Tips on social media management for authors

Now that we've gone over some of the potential drawbacks of social media let's talk about how you can create a social media marketing plan that works for you.

1st Step: Figure out where your audience is hanging out

The first step to creating a social media marketing plan is determining where your target audience spends their time.

Although the most popular social media platforms, such as Facebook and Twitter, have a broad reach, they might not be the best places to promote your work. For example, if you're writing a book for young adults, you might want to focus your efforts on Instagram or Snapchat, where this demographic is more active.

Many social media platforms are specifically for authors, such as Goodreads and Wattpad. These platforms can be a great way to connect with other authors and readers interested in your genre.

2nd Step: Create content that will resonate with your audience

Once you know where your target audience is spending their time, it's time to start creating content that will resonate with them.

Think about the type of content your target audience would be interested in, and then create social media posts accordingly. You can create posts highlighting your latest book, share behind-the-scenes looks at your writing process, or even offer exclusive sneak peeks of upcoming projects.

No matter what type of content you create, ensure it's engaging and visually appealing. Remember, social media is all about creating a connection with your audience, so aim for content that will start a conversation.

If you're unsure what type of content your target audience would be interested in, look at what other authors in your genre are doing.

3rd Step: Decide how often you want to post

One of the authors' biggest mistakes on social media is posting too much. Suppose you're constantly bombarding your followers with content, the author's biggest mistake of posting multiple times a day. Try to stick to a more realistic schedule. For example, you might want to post on Twitter and Facebook one a day, once a day, then a few times a week on Instagram and Snapchat.

4th Step: Make sure your posts are timely

Another mistake authors make on social media is not being timely with their posts. If you're promoting a book in six months, there's no need to post about it every day.

Instead, focus your efforts on the weeks leading up to the book's release. This will ensure that your posts are timely and relevant and don't get lost in the shuffle.

5th Step: Don't forget to interact with your audience

Finally, don't forget to interact with your audience. Social media is about building relationships, so make sure you respond to comments and questions.

It would help if you also took the time to like and share other people's content. Not only will this help you build relationships, but it will also help you get your name out there.


So, what have we learned?

Social media is a powerful tool for marketing your book and building connections with potential readers. It can help you connect with other authors, build buzz around your work, and reach new audiences.

However, using social media correctly is important, or you could end up doing more harm than good. The best approach is to find the platforms that are most relevant to your audience and focus on providing valuable content that engages them.

If you need help getting started, don’t hesitate to reach out at bestsellingbook.com. We have a team of experts who would be more than happy to assist you on your journey towards bestselling status.

Wanna read more like this blog? Check out my posts about "What You Need To Know About Book Reviews" and "Long Term Success As An Author."