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6 Things To Talk About When Promoting Your Book On A Podcast -
6 Things To Talk About When Promoting Your Book On A Podcast

Are you an author promoting your book on a podcast? If so, there are a few things that you can discuss with the host to help ensure that your message is heard.

This blog post will discuss six topics you can address when promoting your book on a podcast. So, what are you waiting for? Let's get started!

Estimated reading time: 6 minutes

How podcasts help with your book promotions

Podcasts are audio programs that are typically about topics that interest people, and your book may be of interest to them. When promoting your book on a podcast, you have the opportunity to reach a whole new audience. 

Podcasts are also elementary to produce and distribute. Whether you're just starting or have been publishing for years, there's likely a podcast interested in hearing about your work.

Podcasts are free to listen to most of the time, so you don't need to worry about spending money on advertising. This is an excellent option if you are on a budget with your marketing strategy

Six ideal topics to discuss when promoting your book on a podcast

You can prepare for a podcast guesting in many ways, but it can be tricky to come up with topics to discuss, especially when promoting your book.

Here are six topics that can be of interest to podcasters and their listeners:

How you came up with the book

One of the most common questions people will ask about your book is how you came up with the idea. This is a great question to address on a podcast because it gives listeners a behind-the-scenes look at your creative process.

Talk about what inspired you to write the book and how you went about developing the story. This is a great way to engage with potential readers and give them a taste of your book.

What the book is about, and how it's unique compared to other books 

Of course, you will want to talk about what the book is about. But don't just give a brief synopsis - go into detail about what makes your book unique.

It is also a no-brainer that you will be asked about the nature of your book. To make it more interesting, you can focus on how your book is unique compared to other books in the same genre. You can also talk about the target audience you had in mind when you wrote the book.

Your writing process and how you approach book marketing

Writers are always interested in learning about other writers' creative processes. So, if you're promoting your book on a podcast, this is an excellent opportunity to share insights about your writing process.

Don't forget to talk about how you approach book marketing and what compelling strategies you've found. This is valuable information for other authors who may be promoting their work on podcasts.

What readers can expect when they read your nonfiction book

When promoting your book, readers will be interested in knowing what they can expect from the book.

Be sure to let listeners know what they can expect from your book and how it will benefit them. This is a great way to pique their interest and encourage them to check out your book.

Challenges you faced while writing your book.

No matter how well you plan, there will always be challenges while you're writing a book. Discussing the challenges you've faced while writing your book is an excellent way to be lenient with your book writing process and how the fruit of your labor was born.

Talk about some of the challenges you faced and how you overcame them. This is a great way to connect with listeners and show them that you're an experienced author who can handle anything.

Future endeavors and how people can connect with you

Finally, let listeners know what you're working on next and how they can connect with you. This is a great way to keep the conversation going and ensure that people remember you and your work.

Talk about which authors you would like to collaborate with, what you're working on next, or what you're reading now. This is a great way to keep people interested in you and your work.

You can also mention your social media handles or website so people can easily find and connect with you.

Three things to not discuss while promoting your book on a podcast

Now that you know some of the things you can discuss while promoting your book on a podcast, here are three topics to avoid:

Don't focus on the negative.

Avoid discussing any negative experiences you had while writing the book or promoting it. This will only turn people off and make them less likely to check out your work.

Avoid talking about other authors in a negative light.

This is a big no-no. It is unprofessional, but it will also make you look bad. If you must discuss other authors, do so in a positive light.

Authors shouldn't compare their work to others because this is a way to turn people off. promoting your book, focus on what makes your work unique and why people should read it

Don't spend too much time talking about yourself and promoting your book on a podcast.

Lastly, don't spend too much promoting your book on a podcast. This will only make you look pushy and desperate.

While it's good to talk about yourself for your audience to get to know you more, remember that the goal is to start a conversation and leave listeners wanting more. So, focus on promoting your book naturally and organically.


If you are a new or aspiring author, podcasting can be a great way to promote your work. It is a very personal medium that lets listeners know you and your writing.

When selecting podcasts, make sure the hosts align with your target audience. Be prepared for questions about your book, and have engaging answers ready. Most importantly, enjoy yourself and let your personality shine!

Are you ready to start promoting your book on podcasts? Reach out to us at bestsellingbook.com for help getting started!

We have helped many authors reach their target audiences by finding the best ways they can market their work. We know how to get your book in front of the right people, so you can focus on what you do best – writing!

For more helpful content on becoming a better author, check out my articles on 6 Things You Need To Consider When Promoting Your Book and Book Marketing Mistakes To Avoid. Make sure to visit our website today at BestsellingBook.com.