7 Ways To Hire A Book Launch Team To Kickstart Your Publication

When you’re an author that’s self-publishing or traditionally publishing, one of the key ways to create a successful book launch is to have a book launch team in place.

A book launch team can help with everything from marketing and promotion to book sales and logistics. They not only help get the word out about your book, but they can also provide support and guidance as you navigate the book launch process.

Want to know how you can build your team for your book launch? This blog post will show you seven ways to hire a book launch team to kickstart your publication.

Estimated reading time: 9 minutes

Why a book launch team is essential

Launching your book can become one of the most stressful parts of the publishing process – especially if you’re doing it alone. A book launch team can help take some of the load off by shouldering some of the responsibilities and tasks associated with launching a book.

When you hire other people to help you with your book launch, you’re also tapping into their networks and resources. This can help you reach a wider audience and get more people interested in your book.

Not to mention, a book launch team can provide moral support when things get stressful (and they will). Having other people to rely on and lean on can make all the difference when you’re trying to launch a book.

Not only will this help make the process less overwhelming for you, but it will also increase the chances of your book’s successful launch.

Regarding book launches, a team effort is the best way to go. This way, no one person is overwhelmed and responsible for everything.

Who are the people consisting of the ideal book launch team?

Hiring a book launch team isn’t just about finding the right people and building the right team for your book.

Here are the people you should look for when your build your team:

1. A Publicist

You need to hire a publicist to take your book launch to the next level. A book publicist will help get the word out about your book through media relations and other marketing efforts.

Publicists can also guide how to best launch your book and connect you with industry contacts who can help promote your book.

2. A Social Media Manager

A social media manager will help create and execute a social media strategy for your book launch. They’ll work to get your book in front of as many people as possible through various social media channels.

A social media manager will also help engage with your target audiences such as potential readers and buyers to build excitement for your book launch.

Make sure your social media manager knows how to focus on which platforms will be most beneficial for your book launch.

3. A Book Sales Specialist

If you want to boost book sales, then you need to hire a book sales specialist. A book sales specialist will help boost your sales during your launch period.

They’ll work with bookstores and other outlets to get your book in front of potential buyers and help coordinate any book signings or other events you might have during your book launch.

4. A Blogger or Book Reviewer

If you want to get your book in front of a broad audience, consider hiring a blogger or book reviewer to help promote your book.

Bloggers and book reviewers can provide valuable exposure for your book and help generate word-of-mouth buzz.

When looking for bloggers or book reviewers to hire, focus on those who specialize in books like yours, this will help ensure that you’re reaching your target audience.

5. A Virtual Assistant

A virtual assistant can be a valuable asset during your book launch. They can help with everything from administrative tasks to social media and marketing.

A virtual assistant can help you stay organized and on track during your book launch. They can provide valuable support and guidance when things start to get hectic.

6. An Event Planner

You need to hire an event planner to plan book launch events. An event planner can help with everything from finding the right venue to coordinating logistics.

They can also help promote your event and ensure everything runs smoothly on the day of.

7. A Graphic Designer

A graphic designer can help create marketing materials for your book launch, such as bookmarks, posters, and postcards.

They can also design any website or social media banners you might need. A graphic designer can help make your book launch look professional and polished.

When hiring team members, you don’t necessarily have to hire many people at once, especially if you’re on a budget. You can start small and then build your team as you go.

Or better yet, hire people who can multitask and wear many hats. This will help save you time and money in the long run.

Remember, hiring people who are qualified and who you feel comfortable working with is essential. This will help ensure a successful book launch.

Seven ways to hire a book launch team

Now that we’ve discussed who should be on your book launch team let’s talk about how to hire them.

1. Find out what services you need help with from your book launch team

The first step in hiring a book launch team is determining which tasks you need help with. This will depend on your book, budget, and time constraints.

You can learn skills yourself, which is a great way to save money and time. If you’re unsure where to start, consider leaving sales, marketing, social media, and book skills.

Make a list of all the tasks you must complete for your book launch. Then prioritize them from most important to least important.

2. Make a list of potential team members for your book launch team

Once you know which tasks you need help with, it’s time to start making a list of potential team members.

Try to narrow down your list to 3-5 people who you think would be a good fit for your book launch team.

When making your list, remember the budget you have for each task. You don’t want to overspend on team members who aren’t essential to your book launch.

Social media can be a great way to find book launches and team members. Use hashtags to find potential candidates or post a job listing on relevant book-related groups and forums.

Book-related job boards are also an excellent option for hiring more straightforwardly. You can post your book launch team job listing on these platforms and then wait for applications to come in.

Make sure you clearly state what you’re looking for in a team member and what the position entails. This will help ensure you only attract qualified applicants.

Be careful when sourcing team members online so you don’t get scammed. Do your research and only work with people you feel comfortable with and are fit for the job.

4. Check out book bloggers’ websites

Many book bloggers have websites where they promote their services. Visit these websites and see if any of the bloggers look like a good fit for your book launch team.

Blog sites are a great way to find book reviewers, social media managers, and even book cover designers.

When you find a few potential candidates, reach out and see if they’re interested in working with you.

5. Take your networking skills to the next level

If you know how to network effectively, you can find book launch team members without posting a job listing.

Connect with booksellers, book reviewers, book bloggers, and other book industry professionals. Attend book fairs and book-related events. Get your name out there and let people know you’re looking for book launch team members.

6. Do a test run with your chosen candidates for your book launch team

Before you commit to hiring someone for your book launch team, it’s a good idea to do a test run. This will help you see if the person is a good fit for your team and if they can deliver on their promises.

Ideally, you do a test run for at least two weeks to a month to ensure you have enough time to assess the person’s work.

7. Be prepared to pay enough for your team

Remember that book launch team members are professionals and should be paid for their time and services.

You don’t have to break the bank to hire a book launch team, but you should be prepared to pay for their time and expertise. Be prepared to budget for your book launch team when you’re planning your book launch.


Publishing your book isn’t as easy as A-to-Z. It can be challenging to launch a book on your own. That’s why it’s essential to have a team that can help you with everything from book marketing to bookkeeping.

When you’re ready to launch your book, follow these seven steps to find and hire a book launch team that will help you kickstart your publication.

At bestsellingbook.com, our team of experts is more than happy to assist you with every step of the process, from hiring the right people for your launch team to providing marketing and publicity support.

Don’t hesitate to reach out at bestsellingbook.com – we would be honored to help you become a bestselling author!