Book marketing mistakes are very common among any type of writer.
As an author, you want your writing career to be successful. You want people to read your books, enjoy them, and tell others about them. But sometimes, in our quest for success, we can adopt marketing strategies that do more harm than good.
This blog post will discuss five book marketing strategies that could potentially hurt your writing career and why you should avoid them.
Table of contents
- Managing your writing career
- Five book marketing strategies that could hurt your writing career
Estimated reading time: 5 minutes
Managing your writing career
When you try to manage your writing career, it is a lot like managing any other business. You must be strategic in your approach and aware of the potential risks and rewards of every decision you make.
When it comes to marketing your books, there are a lot of different strategies you can use. But not all of them are created equal. Some book marketing strategies can do more harm than good.
Many marketing mistakes are just as bad as book writing mistakes.
Think of it as a two-for-one deal: not only will you hurt your writing career, but you’ll also end up with a subpar book.
Five book marketing strategies that could hurt your writing career
While there are many different book marketing strategies, not all are good for your writing career. Here are five book marketing strategies that could potentially do more harm than good:
1. Promising the World (and Not Delivering)
When marketing your book, you must be realistic about what you can achieve.
Suppose you make grandiose promises that you can’t possibly keep. In that case, you’re not only setting yourself up for disappointment but also setting yourself up for some profound damage control down the line.
It’s better to be honest about what your book can achieve and then exceed those expectations than to over-promise and under-deliver.
2. Refusing to Accept Help
If you’re offered Help with your book marketing efforts, don’t turn it down just because you think you can do it yourself.
Most authors need all the help they can get when it comes to spreading the word about their work. It’s important to remember that you can’t do everything yourself—and that’s OK.
Accepting Help frees up your time to focus on other aspects of your writing career. And who knows? The person offering to help might have some great ideas that could take your marketing efforts to the next level.
If you got the budget, hire the right people and focus on the goal of putting out your book and business to the world. There are also many free or low-cost marketing help options, so don’t be afraid to ask around.
3. Relying on Social Media and Spamming Your Followers
We all know social media is a powerful tool to help you reach new readers. But relying on social media to market your book is a mistake.
First, social media should be just one part of your marketing strategy. You can’t rely on it to do all the work for you. Too much information on social media might even turn potential readers away.
Second, your social media followers are not infinite—in fact, most people have limited tolerance for self-promotion before they start tuning out (or even unfollowing) the offending party.
So, before you start spamming your Twitter or Instagram followers with constant links to buy your book, think about how much self-promotion they’re willing to tolerate.
A few well-timed posts promoting your work are OKOKut bombarding your followers with relentless self-promotional content is a surefire way to turn them off your work entirely.
4. Not Being Open To Branding and Book Marketing Options
Your author brand is essential—but that doesn’t mean you should be afraid to try new things when marketing your book.
Don’t immediately say no if you’re offered the chance to participate in a marketing campaign or event outside your comfort zone. It’s important to remember that not every marketing opportunity will be a perfect fit, but that doesn’t mean you should write it off entirely.
Being open to new branding and marketing opportunities will help you reach a wider audience and potentially lead to great partnerships.
5. Being Impatient and Giving Up Too Soon
Marketing a book takes time, effort, and persistence—so if you give up too soon, you’re not giving yourself a chance to see any actual results.
When you’re impatient, you’re losing a lot of opportunities and missing out on potential readers. Frustration only leads to bad decisions, so it’s essential to take a step back and remember those good things can come to those who wait.
And remember that it takes time to build an audience and get people invested in your work. So, be patient, keep writing, and don’t give up on your dreams of becoming a published author.
These are only some common mistakes authors make when marketing their books. To succeed in your writing career, it’s essential to avoid these pitfalls and focus on building a solid foundation for your book marketing efforts.
Are you scared of making mistakes in your book marketing and promotions? Contact us today at bestsellingbook.com! We have a team of experts who have helped many types of authors achieve their writing goals. Apart from that, we have also set out plans to help you achieve your desired results.
Thanks for reading!