6 Simple Steps to Build Your Brand

Ever wondered how you can build your brand?

Standing out from the crowd is far from a walk in the park. With a plethora of social media platforms where everyone is constantly bustling about their activities, opinions, and ideas, real-time conversations and networking taking a back seat, it is grueling to make your presence count - to draw attention to yourself and your work.

So, what's the way out?

It is by building your brand – your Personal Brand!

What's that? What is a Personal Brand?

Branding in simple terms means – marketing yourself! It is a way of establishing a particular image or impression of yourself in the minds of others. It is all about working on the way people perceive you.

Whether you work on building a unique brand or not, you own one already! You might not even be aware of it. But the purpose here is to create a unique, powerful, and attractive personal brand. This can be seen as an online and in-person, authentic display of several aspects of your professional and personal activities and interests.

Now let's see how exactly branding yourself helps you:

  1. Opportunities find you!

Once people recognize you and identify you with a specific area of understanding and expertise, you'll become the "go-to" person in your industry. Everyone – the press, clients, and even customers is looking to reach out to you, helping you discover a whole new range of opportunities.

  1. Build your businesses!

When a company leader has a killer personal brand, customers and clients are more likely to do business with him. Think of all those famous personalities that hit you at the moment – Elon Musk, Warren Buffet, Richard Branson, Mark Zuckerberg – all of them have their brands bigger than their business.

  1. Make new friends!

Having an attractive personal brand gets you noticed by people with similar ideas, probably doing similar businesses and maybe doing some awesome stuff! Might these people get in touch with you – thereby improving your network and sharing ideas to bring out a revolution? Who knows!

  1. It makes you confident!

Personal branding most likely gets you on the path to success. You'll build your reputation and credibility, build your voice, and the audience will start to react positively. All of this develops your self-esteem and allows you to find yourself in a meaningful way.

Branding is a marathon, not a sprint! You'll have to work on building one. So, now let's see the different ways through which you can successfully build your brand:

Step 1: Understand yourself first!

Your brand should be like a mirror – it should be a reflection of the person you are. Define yourself first before you project it to the world. What do you believe in?

Always remember – people connect with people with real people. If you're always trying to put up a fake persona, you're likely never to gain people's trust.

Building a personal brand is mainly about understanding your true, authentic self and sharing it with the world. Don't be afraid to take your masks off. Being vulnerable will make you all the more human and relatable.

 Step 2: Develop a unique persona!

Be yourself and come across as approachable. Smile whenever you meet someone and be comfortable in your skin. Act like you know what you're doing. When you walk into a room, you must be imposing. Everyone should feel your presence.

Even when you're not consciously building your brand, anyone should feel your brand! The way you walk into the office in the morning, talk to the employees that work under you, and how you sound over the phone – are all a part of your brand.

So, work on grooming yourself, but without losing your authentic self. All you're doing should be in sync with the person you are. Don't try to be someone you're not. When you're faking it consistently, it is easily seen!

Step 3: Create and share something of value!

When you're looking to build your brand, you must create something of value regularly. Build a strong knowledge in your field and regularly keep in touch with the happenings around the world – because all this will help you develop some unique stuff that serves your audience.

Consider starting a blog to share your ideas – pertinent things, like a project you've worked on recently or simply something that's been on your mind for a while. As long as it is relevant to your target audience, it is always a good blogging material.

You may even write a book if you think you've done enough research in a field and possess expertise in an area – it is the best way to grab the press and media's attention and is an opportunity to be seen and heard. It's also the most powerful way to show that you know what you're talking about and establish your authority in your industry.

Getting an "in" with publishers and publications can be challenging - if you think you do not have much experience in publishing or marketing, you can take help - "The Books Factory" can help you with exactly that and does all that for you!

But the key is to develop a USP – your Unique Selling Proposition to hold your audience's attention. To show the world that something in you sets you apart from the rest.

Step 4: Engage in some speaking assignments!

Unless you talk about what you know, no one will notice you. And it is essential to express yourself. Naturally, this means that you gotta work on your communication skills – expressing what you mean in a simple way is a hugely sought-after skill these days.

Speak from a place of knowledge and power. Show that you are confident. Be open to the criticism you might face and warmly thank the positive response. You may not land up on some high–quality assignments when you start, but as you keep working, you'll eventually get invited to notable events and conferences.

Start slow and keep building!

Step 5: Build your online presence!

Monitoring your online presence is crucial in today's world of digitalization. Studies show that around 93{d8666e85b374028b6ac4446e56863304f1d64a3868b42bc864ed010baccb0d0b} of employers check the social media profiles of a prospective candidate before making the hiring decisions. So, you get why it is necessary to maintain a decent online persona.

Just take a glance at your social media profiles – are they putting you in the best light possible and making you look like a professional? Are you using a high–quality photograph as your display picture? Are you posting helpful stuff on the site and sharing worthy stuff with others?

Do not fill your profiles with loads of unique content and pictures. Know the fine line between the amount of personal information that can be shared and shouldn't be shared online.

Most importantly, the best way to build your online presence is to have a personal website. That will give you an edge over others and get the eyeballs towards you. Again here, you can take the help of The Books Factory to build one for yourself.

Do not forget to Google your name regularly to check how you're being perceived and what people are talking about you. If you're not happy with the results, it is high time you start working on it.

Step 6: Never stop learning!

Most people stop learning the almost by the time they reach their mid-twenties or maybe early thirties. It is wise to understand that no matter how good you are in your industry or area of expertise, there's always something better coming up with every passing day. So, it is important to stay relevant and updated.

All of the above points will no longer hold any value if you become obsolete in your industry. So, read different books, blogs, and trade journals, and catch up with the new books coming up in your industry to stay tuned towards building your brand! Invest in acquiring new experiences, learning new skills, and expanding your knowledge.

Building a brand takes effort and time, but it is worth it! Eventually, you'll see that it helped you have a fulfilled life and always kept you on the top of your game!