6 Simple Steps to Build Your Brand

Standing out from the crowd is far from a walk in the park. With a plethora of social media platforms where everyone is constantly bustling about their activities, opinions, and ideas, with real – time conversations and networking taking a back seat, it is grueling to make your presence count – to draw attention towards yourself and your work.

So, what’s the way out?

It is by building your Brand – your own Personal Brand!

What’s that? What is a Personal Brand?

Branding in simple terms means – marketing yourself! It is a way of establishing a particular image or impression of yourself in the minds of others. It is all about working on the way you are perceived by people.

No matter you work on building a unique brand or not, you own one already! You might not even be aware of it. But the purpose here is to create a unique, powerful and attractive personal brand. This can be seen as an online and in-person, authentic display of several aspects of your professional and personal activities and interests.

Now let’s see how exactly branding yourself helps you:

  1. Opportunities find you!

Once people begin to recognize you and identify you with a specific area of understanding and expertise, you’ll become the “go-to” person in your industry. Everyone – the press, clients, and even customers are looking to reach out to you, helping you discover a whole new range of opportunities.

  1. Build your businesses!

When the leader of a company has a killer personal brand, customers and clients are more likely to do a business with him. Think of all those famous personalities that hit you at the moment – Elon Musk, Warren Buffet, Richard Branson, Mark Zuckerberg – all of them have their personal brands bigger than their business.

  1. Make new friends!

Having an attractive personal brand gets you noticed by people with similar ideas, probably doing similar businesses and maybe doing some awesome stuff! These people might get in touch with you – thereby improving your network, and maybe share ideas to bring out a revolution? Who knows! 🙂

  1. Makes you confident!

Personal Branding most likely gets you on the path of success – you’ll build your reputation and credibility, you’ll build your voice, audience start to react positively – all this develops your self-esteem and allows you to find yourself in a meaningful way!

Branding is a marathon, not a sprint! You’ll have to work on building one. So, now let’s see the different ways through which you can successfully build your brand:

Step 1: Understand yourself first!

Your brand should like a mirror – it should be a reflection of the person you are. Define yourself first before you project it to the world. What do you believe in? What are your values? What do you want to stand for? How do you want to do it? What are your strengths and weaknesses?

Answer these questions first. They’ll help you get a clear picture of the brand you want to create for yourself!

And always remember – people connect with people with real people. If you’re always trying to put up a fake persona, you’re likely to never gain the trust of people.

Building a personal brand is mainly about developing an understanding of your true, authentic self and then sharing it with the world. Don’t be afraid to take your masks off. Being vulnerable will make you all the more human and relatable.

 Step 2: Develop a unique persona!

Be yourself and come across as approachable. Smile every time when you meet someone and be comfortable in your own skin. Act like you know what you’re doing. When you walk into a room, you gotta be imposing. Your presence should be felt.

Even when you’re not consciously building your brand, your brand should be felt! The way you walk into the office in the morning, talk to the employees that work under you, how you sound over the phone – are all a part of your brand.

So, work on grooming yourself, but without losing your authentic self. All that you’re doing should be in sync with the person you are. Don’t try to be someone you’re not. When you’re faking it always, it is easily seen!

Step 3: Create and share something of value!

When you’re looking to build your brand, it is important that you create something of value on a regular basis. Build a strong knowledge in your field and regularly keep in touch with the happenings around the world – because all this will help you in developing some unique stuff that serves your audience.

Consider starting a blog to share your ideas – things that are pertinent like a project you’ve worked on recently or simply something that’s been on your mind for a while, as long as it is relevant to your target audience, it is always a good blogging material.

You may even write a book if you think you’ve done enough research in a field and possess expertise in an area – it is the best way to get grab the press and media’s attention and is an opportunity to be seen and heard. It’s also the most powerful way to show that you know what you’re talking about and establish your authority in your industry.

Getting an “in” with publishers and publications can be challenging – if you think you do not have much experience in the fields of publishing or marketing, you can take help – “The Books Factory” can help you with exactly that and does all that for you!

But the key is to develop a USP – your Unique Selling Proposition to hold your audience’s attention. To show the world that there’s something in you, that sets you apart from the rest.

Step 4: Engage in some speaking assignments!

Unless you talk about what you know, no one will notice you. To get attention, it is important to express yourself. Naturally, this means that you gotta work on your communication skills – expressing exactly what you mean in a simple way is a hugely sought after skill these days.

Speak from a place of knowledge and power. Show that you are confident. Be open to the criticism you might face and warmly thank the positive response. You may not land up on some high – quality assignments when you start, but as keep working, you’ll eventually get invited to notable events and conferences.

Start slow and keep building!

Step 5: Build your online presence!

Monitoring your online presence is crucial in today’s world of digitalization. Studies show that around 93{d8666e85b374028b6ac4446e56863304f1d64a3868b42bc864ed010baccb0d0b} of employers check the social media profiles of a prospective candidate before making the hiring decisions. So, you get the idea why it is necessary to maintain a decent online persona.

Just take a glance at your social media profiles – are they putting you in the best light possible and making you look like a professional? Are you using a high – quality photograph as your display picture? Are you posting some useful stuff on the site as well as sharing worthy stuff of others?

Do not fill your profiles with loads of personal content and pictures. Know the fine line between the amount of personal information that can be shared and shouldn’t be shared online.

Most importantly, the best way to build your online presence is to have a personal website. That will give you an edge over others and will get the eyeballs towards you. Again here, you can take the help of The Books Factory to build one for yourself.

Do not forget to Google your name regularly to check how you’re being perceived and what people are talking about you. If you’re not happy with the results, it is high time you start working on it.

Step 6: Never stop learning!

Most people stop learning the almost by the time they reach their mid – twenties or maybe early thirties. It is wise to understand that no matter how good you are in your industry or area of expertise, there’s always something better coming up with every passing day. So, it is important to stay relevant and updated.

Invest in acquiring new experiences, learning new skills and expanding your knowledge. All of the above points will no more hold any value if you choose to be obsolete in your industry. So, go on, read different books, blogs, trade journals, catch up with the new books coming up in your industry to stay tuned towards building your brand! 🙂

Building a brand takes efforts and time, but it is totally worth it! Eventually, you’ll see that it helped you in having a fulfilled life and kept you on the top your game, always! 🙂