7 Reasons why you should become an Author

Can you think of one thing that  Jamie Oliver (an accomplished cook), Paris Hilton (the socialite), Barack Obama (ex-president of United States), Warren Buffett ( Business leader) and Young House Love (Pioneer DIY bloggers) have in common?

They have all published books.

This just shows the appeal and impact books across various industry and levels of expertise.

Whether you are a newbie or a veteran, putting forward your business philosophy or experience in a book is an excellent opening to amplify your profile.

As a matter of fact, authors who have published a book end up generating more leads, closing more deals, charging higher fees, and getting better speaking engagements.

If you are someone who is passionate about your work and proud of your achievements, writing a book is the most logical next step in your journey of success.

Are still unresolved about whether you should write a book?

Here are 7 reasons which will spur you to action towards becoming an author:

1. Position Yourself as the Industry Leader

In any field, the industry leaders publishing books is the norm rather than the exception – It is almost a rite of passage.

Writing a book helps you establish credibility and expertise.

You will be positioned as the person with the thoughts and ideas – one who wants to lead rather than merely follows the norms.

Researcher Mike Schultz, the principal of the Wellesley Hills Group, says that publishing a book helps his clients in establishing themselves as thought-leaders, increasing their intellectual capital, and building trust in the community.

When you publish a book your position shifts from a mere seller or service provider to that of a Resource.

This rise in the profile will help you command attention and respect not only within the industry but also outside.

Additionally, while promoting your book, you will have the opportunity to connect with various players in your industry. This would give you an unprecedented opening for networking to establish your authority over the subject.

2. Expand your customer base

People love to buy but hate to be sold.

Not surprisingly, your customer is not a big fan of feeling like he is just a money purse

If you look at any product from Apple to TED talks, they have succeeded because they have established a human connection, which amplifies their product's utility for the consumer.

When you write a book, you are essentially providing a value addition that goes beyond your product/service even before the customer has brought it.

You are telling your customer, you are important enough for me that I have invested my valuable time and energy in communicating my core beliefs with you.

Your book will act as the breadcrumb that will ultimately lead the consumer to your product.

Additionally, advancement in publishing like e-books and online selling ensure that your book is accessible to a demographic far beyond your traditional consumer base.

3. Generate future business ideas

Writing a book often involves extensive research and background work.

All this wealth of material in hand will put you in a position to diversify your communication strategy and venture into uncharted territories.

Your book can generate contacts, resources, credibility and consumer confidence.

Your book can become a springboard to either further your existing brand or to venture into a new area of expertise.

Look at Tim Ferriss, the author who had a bestseller on his hands with his book 4 hour workweek.

But, he did not stop with the book. Based on the premise of the first book, he wrote 2 more books – the 4 hour body and 4 hour chef. He even has podcasts and TV shows and of course, speaking engagements.

Writing a book can open up your product/service for potential diversification and expansion.

It is, in fact, the right leverage to take the resources from your blogs, podcasts or training sessions to the next level.

4. Build Your personal brand

What is the first thing a candidate up for election does?

You are right – He/she writes a book. The book is essentially his calling card to the public – outlining his life story, philosophy, and future plans.

Consider Barack Obama, who published his memoir, Dreams from My Father way back in 1995 when the presidency was not exactly on the horizon.

His reflections in the book about the mesh of experiences made it stand apart from the run of the mill political memoirs. It established his unique political identity, at the same time his personal struggles made him relatable to the people.

Writing a book is the ultimate long-term personal branding strategy.

When you write a book, your personal brand is established and accessible in one place, rather than fragmented media messages spread over a period of time.

A book will help you communicate not just the outcomes, but your struggles, triumphs, and sacrifices. It will help you clearly put forth your motivations and values to your consumers.

5. Stand apart from your competition

Thanks to the rise non-traditional marketing mediums like facebook and twitter, it is harder than ever to hold the attention of the consumer.

Mere product/service promotion is no longer enough in itself to create a consistent presence in the minds of your consumer.

In fact, consumers remain loyal to the brands that provide a service/utility that goes beyond the face value of the product.

Consider the strategy of Mark Sisson of Primal Blueprint.

He has published almost a dozen books about his take on the paleo diet. He sells them on Amazon and also gives some of them free to his readers.

He also has a line of supplements – Now, many of us are skeptical about the ads for supplements.

But once the consumer has read his book about how best to utilize the supplements and is convinced, he will also develop trust on the supplements. This ultimately helps Sisson to stay miles ahead of the competition.

Any value addition you provide – help, guidance, inside info, how- to’s, tips, will be a crucial factor in helping you stand apart from your competition.

Writing a book ensures that you are on the customer’s mind even before he starts to browse through the market to make a purchase decision.

6. Create visibility

Writing a book is the surefire way to turn the spotlight on your business.

It gives you a platform to go out and speak about your product/services while sharing your expertise.

Nutritionist Susan Weiner found that, after she published her book ‘The complete diabetes organizer’, she started receiving invitations to appear on radio shows.

Similarly, Debora McLaughlin, author of the “Renegade Leader” found that publishing her book earned her invitations speak at colleges and to act as an expert panelist at Tele summits.

In the age of media, right visibility is fundamental to grabbing and sustaining the attention of industry and customers.

Your book will be the chance for you to represent the effectiveness and utility of the product to the larger public.

Writing a book can create up opportunities for interactions much beyond the scope of your product. It will help you convey the values and features of your product to maximum effect.

This opening is predominantly helpful in marketing the information products, which are largely intangible.

Your book could be the best endorsement for your expertise and success of your product.

7. Become an Inspiration

In today’s ecosystem of extreme competition, everybody is fighting a hard battle. With other things like qualification and experience being equal, people are placing heightened emphasis on attitude, values, and motivations while forming business associations.

To build up and sustain our profiles, we are in constant search of inspirations to help us reach our goals.

Your book could be the solace that gets someone through their hardships, the hand that helps someone navigate failures or the boost that spurs someone to overcome their limitations.

Jack Dorsey, co-founder of Twitter and Square, was so inspired by The Checklist Manifesto by Dr. Atul Gawande that he gifts it to every new employee.

The books have a transcending power to inspire people from unrelated backgrounds and situations.

Your book could end up changing lives  – not just the consumer or the industry you are writing for but of the community at large.

Conclusion

Your unique perspective and experience can help to create visibility and trust in your brand. What better way to communicate your value than through your own book?

Be bold and take the first step towards creating your legacy with your book.

6 Simple Steps to Build Your Brand

Standing out from the crowd is far from a walk in the park. With a plethora of social media platforms where everyone is constantly bustling about their activities, opinions, and ideas, with real – time conversations and networking taking a back seat, it is grueling to make your presence count – to draw attention towards yourself and your work.

So, what’s the way out?

It is by building your Brand – your own Personal Brand!

What’s that? What is a Personal Brand?

Branding in simple terms means – marketing yourself! It is a way of establishing a particular image or impression of yourself in the minds of others. It is all about working on the way you are perceived by people.

No matter you work on building a unique brand or not, you own one already! You might not even be aware of it. But the purpose here is to create a unique, powerful and attractive personal brand. This can be seen as an online and in-person, authentic display of several aspects of your professional and personal activities and interests.

Now let’s see how exactly branding yourself helps you:

  1. Opportunities find you!

Once people begin to recognize you and identify you with a specific area of understanding and expertise, you’ll become the “go-to” person in your industry. Everyone – the press, clients, and even customers are looking to reach out to you, helping you discover a whole new range of opportunities.

  1. Build your businesses!

When the leader of a company has a killer personal brand, customers and clients are more likely to do a business with him. Think of all those famous personalities that hit you at the moment – Elon Musk, Warren Buffet, Richard Branson, Mark Zuckerberg – all of them have their personal brands bigger than their business.

  1. Make new friends!

Having an attractive personal brand gets you noticed by people with similar ideas, probably doing similar businesses and maybe doing some awesome stuff! These people might get in touch with you – thereby improving your network, and maybe share ideas to bring out a revolution? Who knows! 🙂

  1. Makes you confident!

Personal Branding most likely gets you on the path of success – you’ll build your reputation and credibility, you’ll build your voice, audience start to react positively – all this develops your self-esteem and allows you to find yourself in a meaningful way!

Branding is a marathon, not a sprint! You’ll have to work on building one. So, now let’s see the different ways through which you can successfully build your brand:

Step 1: Understand yourself first!

Your brand should like a mirror – it should be a reflection of the person you are. Define yourself first before you project it to the world. What do you believe in? What are your values? What do you want to stand for? How do you want to do it? What are your strengths and weaknesses?

Answer these questions first. They’ll help you get a clear picture of the brand you want to create for yourself!

And always remember – people connect with people with real people. If you’re always trying to put up a fake persona, you’re likely to never gain the trust of people.

Building a personal brand is mainly about developing an understanding of your true, authentic self and then sharing it with the world. Don’t be afraid to take your masks off. Being vulnerable will make you all the more human and relatable.

 Step 2: Develop a unique persona!

Be yourself and come across as approachable. Smile every time when you meet someone and be comfortable in your own skin. Act like you know what you’re doing. When you walk into a room, you gotta be imposing. Your presence should be felt.

Even when you’re not consciously building your brand, your brand should be felt! The way you walk into the office in the morning, talk to the employees that work under you, how you sound over the phone – are all a part of your brand.

So, work on grooming yourself, but without losing your authentic self. All that you’re doing should be in sync with the person you are. Don’t try to be someone you’re not. When you’re faking it always, it is easily seen!

Step 3: Create and share something of value!

When you’re looking to build your brand, it is important that you create something of value on a regular basis. Build a strong knowledge in your field and regularly keep in touch with the happenings around the world – because all this will help you in developing some unique stuff that serves your audience.

Consider starting a blog to share your ideas – things that are pertinent like a project you’ve worked on recently or simply something that’s been on your mind for a while, as long as it is relevant to your target audience, it is always a good blogging material.

You may even write a book if you think you’ve done enough research in a field and possess expertise in an area – it is the best way to get grab the press and media’s attention and is an opportunity to be seen and heard. It’s also the most powerful way to show that you know what you’re talking about and establish your authority in your industry.

Getting an “in” with publishers and publications can be challenging – if you think you do not have much experience in the fields of publishing or marketing, you can take help – “The Books Factory” can help you with exactly that and does all that for you!

But the key is to develop a USP – your Unique Selling Proposition to hold your audience’s attention. To show the world that there’s something in you, that sets you apart from the rest.

Step 4: Engage in some speaking assignments!

Unless you talk about what you know, no one will notice you. To get attention, it is important to express yourself. Naturally, this means that you gotta work on your communication skills – expressing exactly what you mean in a simple way is a hugely sought after skill these days.

Speak from a place of knowledge and power. Show that you are confident. Be open to the criticism you might face and warmly thank the positive response. You may not land up on some high – quality assignments when you start, but as keep working, you’ll eventually get invited to notable events and conferences.

Start slow and keep building!

Step 5: Build your online presence!

Monitoring your online presence is crucial in today’s world of digitalization. Studies show that around 93{d8666e85b374028b6ac4446e56863304f1d64a3868b42bc864ed010baccb0d0b} of employers check the social media profiles of a prospective candidate before making the hiring decisions. So, you get the idea why it is necessary to maintain a decent online persona.

Just take a glance at your social media profiles – are they putting you in the best light possible and making you look like a professional? Are you using a high – quality photograph as your display picture? Are you posting some useful stuff on the site as well as sharing worthy stuff of others?

Do not fill your profiles with loads of personal content and pictures. Know the fine line between the amount of personal information that can be shared and shouldn’t be shared online.

Most importantly, the best way to build your online presence is to have a personal website. That will give you an edge over others and will get the eyeballs towards you. Again here, you can take the help of The Books Factory to build one for yourself.

Do not forget to Google your name regularly to check how you’re being perceived and what people are talking about you. If you’re not happy with the results, it is high time you start working on it.

Step 6: Never stop learning!

Most people stop learning the almost by the time they reach their mid – twenties or maybe early thirties. It is wise to understand that no matter how good you are in your industry or area of expertise, there’s always something better coming up with every passing day. So, it is important to stay relevant and updated.

Invest in acquiring new experiences, learning new skills and expanding your knowledge. All of the above points will no more hold any value if you choose to be obsolete in your industry. So, go on, read different books, blogs, trade journals, catch up with the new books coming up in your industry to stay tuned towards building your brand! 🙂

Building a brand takes efforts and time, but it is totally worth it! Eventually, you’ll see that it helped you in having a fulfilled life and kept you on the top your game, always! 🙂

9 Ways to boost Your Business by writing a Book

Can you make money by writing a book?

Majority of the writers would refuse the fact, except for the likes of JK Rowlings and James Pattersons.

But, self-publishing is booming – more people are writing books every year and on subjects that were considered non-saleable before!

What exactly are the writers looking for, with their books – if not revenue from sales?

What benefits are they reaping by sharing their stories?

Traditionally, Books were supposed to be written by only professional writers.

But, we have started recognizing the value of real-life experiences and success stories in the business world.

For small businesses and startups, writing a Book is a time-tested strategy to create visibility for Brand and to put forth their expertise.

In The Business Impact of Writing a Book survey, 96% of the authors surveyed said they did realize a significant positive impact on their businesses from writing a book and would recommend the practice.

The real benefits of your book will go much beyond the revenue from royalties or sales. They also continue over a period of time boosting the presence and impact of your Brand.

Here are 9 ways in which writing a book will help you boost your business in terms of visibility, customer reach and value addition:

1. Position yourself as an expert in the Industry

Today, customers are no longer making purchase decisions merely on the basis of information given in ads.  Moreover, nobody looks at the ads to know more about the products.

Then, who do they turn to for information?

Obviously, to the ‘expert’ in the industry – i.e. you, thanks to your book.

Researcher Mike Schultz, principal of the Wellesley Hills Group was quoted saying that publishing a book helps his clients in establishing themselves as thought-leaders, increasing their intellectual capital, and building trust in the community.

As an authority in the industry, your halo will help your products gain an air of authenticity and trustworthiness among customers.

2. Stand apart from your competition

Writing a book goes a long way in establishing a distinct identity for yourself among your competitors.

Apart from establishing legitimacy, your book also facilitates your entry into other communication mediums either for the promotion of your book or as an expert on the subject matter.

Nutritionist Susan Weiner found that, after she published her book ‘The complete diabetes organizer’, she started receiving invitations to appear on radio shows.

Similarly, Debora McLaughlin, author of the “Renegade Leader” found that publishing her book earned her invitations speak at colleges and to act as an expert panelist at Tele summits.

Visibility in the niche mediums helps you reach the potential consumers to whom your competitors do not have access.

3. Business Diversification and complementary sources of revenue

Your book’s stamp of authority will create the scope for collaborations and investments with other players in the industry.

Writing a book demands extensive research and collection of content for your business. This content could be employed to create complementary sources of revenue like online courses, coaching and consulting.

For instance, Look at Tim Ferriss, the author of 4 hour workweek. He has since diversified into cooking and fitness, based on the principles of the first book. He even has podcasts, TV shows, and speaking engagements.

You could even use the visibility created by your book to launch an entirely new product line from your brand.

4. Strengthen your customer base

You have built a loyal customer base with your product over the years.

For the existing customer, your book will be a valuable addition beyond what he has paid for your product.

On top of that, your book is the perfect opportunity to give them a glimpse into your values and growth story.

A good publisher can ensure that your book creates the perfect opportunity for meaningful interactions with customers through social media engagements and book promotion events.

Many of your customers may not be inclined to share about your product on their social media.

But, if you establish an emotional connection with them, they can see beyond the commercials and create visibility for your book, which in turn is reflected on your products in their communities.

5. Upsell your product

The prestige and visibility created with your book would help you add brand value to your existing products.

This value addition ensures that any add-ons or upgrades you offer are immensely desirable to the user.

Upselling helps you to accelerate the time to profit and increases lifetime value to your customers.

Apart from your the traditional hardcopy, your publisher can help you publish Ebooks and audio books. Such add-ons given on the purchase of your book can amp up your appeal for the consumer on the go and also attract the “non – readers” to your product.

6. Attract new customers

Your book will expand your reach beyond your usual customer base – in terms of geography and industry.

Consider the case of Melissa Gonzalez’s. Her book, The pop up paradigm, not only tripled her leads but helped to change her client portfolio from exclusive luxury brands to publicly traded companies.

Book promotion activities will create space for you to interact with new customer groups. You will also get space to promote books on tv and radio – which may not have been previously integrated into your product’s marketing plan.

Your book also puts you at an advantage in the sales process, as customers come in discussing your ideas and building on them rather than, you pitching the product to the customers

7. Get the best people to work for you

Business, no matter how big or small is often dependent on a team of people who deliver the quality products and services.

Having a team that not only maintains the standards but innovates and creates a dynamic workspace is the necessity of the hour.

How do you attract such manpower to work with you?

The innovators and creative minds are not driven merely by money. They are looking for opportunities with a difference.

What better way to pitch your USP of your brand, than through your book?

8. Showcase your brand

For an entrepreneur writing a book is the ultimate opportunity to position his brand for years to come.

Your book gives you the opening to clarify your brand to the consumer and create one on one customer engagement. You will also enjoy a great deal of creative freedom to represent your products and your achievements within the book.

For Entrepreneurs turned authors, a book is an excellent opportunity to combine their communications in one place to create a complete narrative.

You will also have the space to share your company’s story behind the products for greater emotional impact and brand recognition.

9. Enjoy high Return on Investment

Traditional Marketing and advertising are expensive – especially when done by a professional. Even with the advent of social media, strategizing and designing for advertisements still remains fairly expensive.

With self – publishing, the whole process of publishing a book has become a cakewalk.

For comparatively little investment, you can produce quality content, have it promoted by professionals, gain a reputation as the best selling author and end up with a high-value marketing tool for your company.

Hence, to sum up, every book by an entrepreneur or a businessman may not match the likes of a “Steve Jobs Biography”.

But, experience has shown that an entrepreneur turned author often end up generating more leads, closing more deals, charging higher fees, and getting better speaking engagements.

So, are you ready to craft the Book that will Boost your Business?